Intel makes more inroads in mobile market with new phones

February 27, 2012 By Steve Johnson

Further demonstrating its resolve to expand beyond the personal computer market, Intel Corp. on Monday announced that three more new smartphones incorporating its microprocessors will be introduced in other countries this year.

The smartphone makers are Orange, Lava International and ZTE. Intel CEO Paul Otellini, who made the announcement at the Congress in Barcelona, Spain, said more smartphones containing Intel's brainy chips will be unveiled in the next year.

"This is something we're doing sort of slowly and surely," he said, calling the three latest phones "exciting news."

Just last month, Intel disclosed at the that and Motorola would soon be selling smartphones made with the Santa Clara, Calif., company's .

Although Intel dominates the market for chips used in personal computers, it is pushing hard to get its products into other faster-selling consumer devices, such as smartphones and tablets.

"These announcements indicate Intel's strong forward progress in smartphones," said Patrick Moorhead of Moor Insights & Strategy, which advises businesses on tech strategies. Moorhead also noted that Intel should be able to make further inroads in the smartphone market next year when it plans to introduce a more advanced, but less power-consuming chip.

But he added that chipmakers using an alternative semiconductor design from British firm ARM - which are used in the vast majority of smartphones - also are improving their products. Given that stiff competition, some analysts contend Intel could have a tough time making a significant dent in the phone market.

Yves Maitre, Orange senior vice president of mobile multimedia and devices, said its Intel-powered smartphone will be available in the United Kingdom and France later this summer. Lava's smartphone will be available in India in the second quarter of this year, said Vishal Sehgal, that company's co-founder and board director. And will offer Intel chips in smartphones and tablets in China the second half of this year.

Although none of the phones are being offered for sale in the United States at this time, the deals are significant for Intel, according to spokesman Bill Calder.

Noting that China is the world's biggest cell-phone market and that sales of smartphones are rocketing in India, he said, "People sometimes forget that the U.S. is not the center of the universe when it comes to phones."

Explore further: Intel launches chip for tablet computers


Related Stories

Intel launches chip for tablet computers

April 11, 2011

Intel Corp. has launched a new chip for tablet computers, Atom processor Z670 based platform, as the world's most powerful semiconductor company aims to become a contender in the market for mobile chips.

Intel teams with Google on smartphone chips

September 13, 2011

Intel on Tuesday announced that it has teamed with Google to tailor chips to get top performance out of smartphones powered by the Internet giant's Android software.

Motorola pledges to use Intel chips in smartphones

January 11, 2012

Motorola Mobility and Lenovo on Tuesday said they will use Intel processors in smartphones and other devices, giving the chipmaker its first entry into a market it has long coveted.

Recommended for you

Drone market to hit $10 billion by 2024: experts

October 3, 2015

The market for military drones is expected to almost double by 2024 to beyond $10 billion (8.9 billion euros), according to a report published Friday by specialist defence publication IHS Jane's Intelligence Review.

Radio frequency 'harvesting' tech unveiled in UK

September 30, 2015

An energy harvesting technology that its developers say will be able to turn ambient radio frequency waves into usable electricity to charge low power devices was unveiled in London on Wednesday.

Professors say US has fallen behind on offshore wind power

September 29, 2015

University of Delaware faculty from the College of Earth, Ocean, and Environment (CEOE), the College of Engineering and the Alfred Lerner School of Business and Economics say that the U.S. has fallen behind in offshore wind ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.