Apple corporate reputation shines: Harris Poll

Feb 14, 2012
A giant Apple logo can be seen at a store in the southern German city of Munich. Apple dethroned Google as the company with the most respected image in the eyes of consumers, according to Harris Interactive study results.

Apple dethroned Google as the company with the most respected image in the eyes of consumers, according to Harris Interactive study results.

The maker of iPhones, , iPods and got the highest score ever seen in the annual Harris Poll RQ study, which asks people to rate the reputations of 60 of the most well-known US companies.

"Apple's current dominance is built on strong investments in its brand, predominately through its products and services," the authors said in summary.

"Despite today's challenging environment, Apple records the highest score in the RQ's history."

Of six categories measured, California-based Apple ranked top in financial performance, products and services, vision and leadership and workplace environment.

, which had the highest reputation score in the study last year, was nudged to second place despite "an excellent score".

"We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries," said Harris Interactive executive vice president Robert Fronk.

"Companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage."

Online retail titan amazon.com scored highest in the study's "emotional appeal" category while grocery chain Whole Foods led the "social responsibility category".

Explore further: Jury says Silicon Valley firm did not discriminate (Update)

add to favorites email to friend print save as pdf

Related Stories

HTC accuses Apple of patent infringement

Aug 16, 2011

Taiwan's HTC Corp. accused Apple of patent infringement on Tuesday in the latest salvo in an ongoing legal battle between the smartphone giants.

Recommended for you

Intel in talks with Altera on tie-up

Mar 27, 2015

US tech giant Intel is in talks with rival Altera on a tie-up to broaden the chipmaker's product line amid growth in Internet-connected devices, the Wall Street Journal reported Friday.

Apple chief Cook to give his wealth away: Fortune

Mar 27, 2015

Apple chief Tim Cook is joining Mark Zuckerberg, Bill Gates and other technology titans who have vowed to donate their wealth to charities, according to a report in Fortune magazine.

BlackBerry tops 4Q profit forecasts

Mar 27, 2015

BlackBerry posted a surprise profit in the fourth quarter, but saw a sharp drop-off in revenue as the once-iconic smartphone company said it reached the halfway mark of its turnaround effort.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.