Women are 'socially' networked, study shows

Jan 11, 2012

(PhysOrg.com) -- Bloggers and other social network users are more likely to share knowledge online where the qualities of trust, strong social ties and reciprocity are present, according to a study forthcoming in the Journal of Management Information Systems.

But the effect of each factor varies by gender, says Sanjukta Das, assistant professor of and systems in the University at Buffalo (UB) School of Management. Das conducted the study with co-authors H.R. Rao, SUNY Distinguished Service Professor in the UB School of Management, and Sangmi Chai, assistant professor at the College of Business in Sangmyung University in Seoul, Korea.

The researchers found that women bloggers tend to value reciprocity, or mutual exchange, and much more than men, and they were more likely to share knowledge in an environment where those elements were present.

Das and her co-authors found that trust was an important factor as well. was greater when there was trust -- trust in the quality of information and the credibility of those sharing it, and trust in the blogging community and the blog service providers. And while was important for both men and women, it was more important for women.

"When women bloggers interact with other bloggers to share knowledge, they are more concerned than men with maintaining relationships," Das says. "Men place more value on competition and control."

The study also revealed that online had a negative impact on knowledge sharing for both genders, but interestingly, much more so for men.

"It's not that women aren't concerned with privacy issues," Das says. "They actually have higher privacy concerns than men, but because women value social ties and so much, they are willing to assume some risk when it comes to privacy."

The researchers conclude that IT managers and blog service providers can promote the use of blogs and other social media as knowledge-sharing tools by being more aware of gender differences.

"They can greatly enhance participation by catering to the needs and concerns of their target audiences," Das says.

Explore further: Newlyweds, be careful what you wish for

add to favorites email to friend print save as pdf

Related Stories

When it comes to privacy, gender matters

May 23, 2006

A study aimed at assessing perspectives about privacy in a public place - particularly when surveillance is not related to security - suggests women are more concerned than men, both as watcher and the watched.

Study: Co-workers hide their best ideas

May 01, 2006

Canadian scientists say if you ever asked colleagues for information and then suspected they pretended to be ignorant, you might have been right.

Computer age produces new social system

Jun 20, 2006

A Canadian scientist says members of peer-to-peer file sharing networks, like the early users of Napster, are part of a previously unseen social system.

Recommended for you

Newlyweds, be careful what you wish for

18 hours ago

A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the ...

Can new understanding avert tragedy?

21 hours ago

As a boy growing up in Syracuse, NY, Sol Hsiang ran an experiment for a school project testing whether plants grow better sprinkled with water vs orange juice. Today, 20 years later, he applies complex statistical ...

Creative activities outside work can improve job performance

Apr 16, 2014

Employees who pursue creative activities outside of work may find that these activities boost their performance on the job, according to a new study by San Francisco State University organizational psychologist Kevin Eschleman ...

User comments : 0

More news stories

Newlyweds, be careful what you wish for

A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the ...

Can new understanding avert tragedy?

As a boy growing up in Syracuse, NY, Sol Hsiang ran an experiment for a school project testing whether plants grow better sprinkled with water vs orange juice. Today, 20 years later, he applies complex statistical ...

Roman dig 'transforms understanding' of ancient port

(Phys.org) —Researchers from the universities of Cambridge and Southampton have discovered a new section of the boundary wall of the ancient Roman port of Ostia, proving the city was much larger than previously ...

Crowd-sourcing Britain's Bronze Age

A new joint project by the British Museum and the UCL Institute of Archaeology is seeking online contributions from members of the public to enhance a major British Bronze Age archive and artefact collection.

Leeches help save woman's ear after pit bull mauling

(HealthDay)—A pit bull attack in July 2013 left a 19-year-old woman with her left ear ripped from her head, leaving an open wound. After preserving the ear, the surgical team started with a reconnection ...

White House updating online privacy policy

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...