NVIDIA Tegra 3 processor to power Audi's next-gen infotainment and digital instrument clusters

Jan 13, 2012

NVIDIA announced that Audi AG has selected the NVIDIA Tegra 3 mobile processor to power in-vehicle infotainment systems -- as well as new digital instrument clusters that replace traditional dashboard gauges -- across its full line of vehicles worldwide, beginning in 2013.

The tight integration of these systems with the , as well as their simple user-interface and realistic graphics, will enable safer, more intuitive driving by providing critical information that can be easily understood with a quick glance.

Both the infotainment and the instrument-cluster systems will utilize "Visual Computing Modules" (VCMs) powered by Tegra 3. VCMs are computer subsystems equipped with Tegra processors, memory and IO controllers, designed specifically for automotive applications. By utilizing VCMs, can quickly and easily incorporate the newest Tegra visual computing technologies into their vehicles, enabling it to offer the most cutting-edge capabilities in the marketplace.

"Audi has long been at the forefront of automotive design, integrating state-of-the-art technology into our vehicles," said Ricky Hudi, chief executive engineer, electrics/electronics, at Audi. "Our deep relationship with NVIDIA demonstrates how we have consistently stayed ahead of the competition."

"Last year, we introduced the first live Earth experience in a car. This year, we are shipping vehicles featuring the Tegra 2 . And next year, we will again break new ground with Tegra 3, delivering beautiful, rich through the dashboard and the infotainment system. NVIDIA is the clear choice to power our next generation systems."

Dan Vivoli, senior vice president at NVIDIA, said, "Audi and NVIDIA are radically narrowing the gap that has existed between consumer electronics and automotive electronics. By leveraging technology from the very latest smart phones and tablets, Audi is leading the market with innovations that enhance safety and make driving more enjoyable."

Tegra 3 processor is a complete system-on-a-chip that incorporates a quad-core ARM CPU, an NVIDIA GeForce GPU and dedicated audio, video and image processors. This highly energy efficient, integrated design enables ultra-fast application processing and vibrant 3D graphics, while placing fewer demands on vehicles' electrical systems.

Explore further: China a likely factor in North Korea cyber prowess: experts

Related Stories

Nvidia Tegra 3 quad-core chip stokes tablet wars

Nov 10, 2011

(PhysOrg.com) -- Nvidia has launched its Tegra 3, the quad-core chip designed for mobile devices. Tech and investor blogs were busy yesterday assessing what this means for upcoming tablets and smartphones ...

Nvidia says Kal-El chip will have five cores

Sep 22, 2011

(PhysOrg.com) -- Nvidia says its upcoming Kal-El chip (Tegra 3) will have five cores, not four. The news appeared this week when the Santa Clara company announced a white paper describing the architecture of this system-on-a-chip for mobile computing. ...

Nvidia releases the Kal-El quad-core mobile chip

Feb 16, 2011

(PhysOrg.com) -- Nvidia has announced their brand new quad-core mobile processor at the Mobile World Congress in Barcelona. The new processor was given the interestingly superheroic name Kal-El. Just in ...

NVIDIA Introduces New Integrated GeForce 9400M GPU

Oct 15, 2008

Demand for better visual computing performance continues to grow as more and more applications tap the massively parallel processing power of the graphics processing unit (GPU) for more than just graphics. ...

Recommended for you

N. Korea suffers another Internet shutdown

2 hours ago

North Korea suffered an Internet shutdown for at least two hours on Saturday, Chinese state-media and cyber experts said, after Pyongyang blamed Washington for an online blackout earlier this week.

Sony's PlayStation 'gradually coming back'

2 hours ago

Sony was still struggling Saturday to fully restore its online PlayStation system, three days after the Christmas day hack that also hit Microsoft's Xbox, reporting that services were "gradually coming back."

Chattanooga touts transformation into Gig City

2 hours ago

A city once infamous for the smoke-belching foundries that blanketed its buildings and streets with a heavy layer of soot is turning to lightning-fast Internet speeds to try to transform itself into a vibrant ...

Uber broke Indian financial rules: central bank chief

2 hours ago

India's central bank chief lashed out at Uber, already under fire over the alleged rape of a passenger, saying the US taxi-hailing firm violated the country's financial regulations by using an overseas payment ...

User comments : 13

Adjust slider to filter visible comments by rank

Display comments: newest first

Deathclock
5 / 5 (6) Jan 13, 2012
What exactly does "realistic graphics" mean in the context of gauge clusters? Are they going to use very expensive electronics to make digital gauges to look exactly like real analog gauges instead of simply using the much cheaper analog gauges? It sounds nutty but I guess it would allow the user to customize which gauges are shown and where they are placed, which would be pretty cool.
Vendicar_Decarian
1 / 5 (5) Jan 13, 2012
Wow 3d graphic instrument displays.

Excuse me, but I will not drive a vehicle that is using a quad core CPU for engine control, breaking, and playing 3d video's while I'm driving. I don't want a codec crash to lock up my breaks or cause the drive by wire to turn left when I turn the wheel right, or read the accelerator pedal wrong.

Deathclock
5 / 5 (3) Jan 13, 2012
Wow 3d graphic instrument displays.

Excuse me, but I will not drive a vehicle that is using a quad core CPU for engine control, breaking, and playing 3d video's while I'm driving. I don't want a codec crash to lock up my breaks or cause the drive by wire to turn left when I turn the wheel right, or read the accelerator pedal wrong.



I'm not sure why you think any of that has anything to do with how many cores the CPU has... If anything more cores would be better as you could completely segregate the critical functions you mentioned from the rest.
aidvllasaliu
5 / 5 (4) Jan 13, 2012
"Excuse me, but I will not drive a vehicle that is using a quad core CPU for engine control, breaking..."

Tegra 3 will not manage vehicles core system.
Vehicle core systems are supposed to be as close to the analog world as possible, and for that the power of Tegra 3 is not necessary at all.
wiyosaya
2 / 5 (1) Jan 13, 2012
IMHO, the last thing we need in cars is more entertainment systems that will increase the chances of distracted driving and lethal accidents. I have no idea why manufacturers seem to think that they need to include bling to sell stuff. The bling factor is something that turns me away from products in general from any manufacturer.

That said, I am in favor of the possible use of this for instrumentation and safety aspects.
Vendicar_Decarian
3 / 5 (4) Jan 13, 2012
Exactly. If it is intended to power the car's dildotronics, then it is just a pointless distraction.

If it is intended to manage the car's engine, transmission, breaking or safety systems, then the quad core design is vast overkill.

If it is intended to do both then it can not be trusted to act reliably.

"IMHO, the last thing we need in cars is more entertainment systems that will increase the chances of distracted driving and lethal accidents" - Wiyosaya
Smarrelli
4 / 5 (1) Jan 13, 2012
Wouldn't these digital systems allow for increased accuracy of displayed speed/distance etc (even though digital displays already exist)? Apologies if that is way off base, I have little to no experience with car mechanics.

I would have thought the main/major focus of this would be more to do with integrated nav's, more detailed 3D environments etc. If that's not the case then without more information it appears a little gimmicky.. I'll reserve judgement until I hear more.
ccr5Delta32
not rated yet Jan 13, 2012
So I can install this infotainment digital instrument clusters in my Honda ,or brand of your choice . Why is this anything necessarily specific to Audi ? Any car can have these frills , at a cost of course .
Besides I think these days electronic manufacturers are pushing the envelope more towards stats rather than stability . Electronic equipment makers think in terms of months at most but when we buy a car we expect years .Do you want to hear " support for your 5 year old model has been discontinued, perhaps you'd be interested in our latest top of the line model at only X(currency of location) and it's got a blue button " ? Impressed ? I always wanted a blue button !
Fuse over the connection of man and machine with on the edge of control with control electronics and something is lost in the joy that was driving

Vendicar_Decarian
1 / 5 (2) Jan 13, 2012
"Wouldn't these digital systems allow for increased accuracy of displayed speed/distance etc" - Smarr

How is the car going to know the current diameter of your wheels?

Smarrelli
not rated yet Jan 13, 2012
How is the car going to know the current diameter of your wheels?

I don't pretend to know anything about the workings of cars (as admitted in my previous post), however I imagine the readings would work as they do currently in cars which already have digital displays. I'm not really sure what point I was trying to get across at the time of the post (I'd just woken), but I'm guessing I was referring more to the human error aspect.. ie. interpreting what speed you're travelling at from a speedometer vs number displays (eg 97km/h). Surely there's a way those more knowledgeable than myself are able to get the mechanical aspects of the car to communicate with the electronics and produce more accurate readings?
Deathclock
5 / 5 (2) Jan 13, 2012
"Wouldn't these digital systems allow for increased accuracy of displayed speed/distance etc" - Smarr

How is the car going to know the current diameter of your wheels?


Auto-calibrate with the aid of GPS measurements.
RayW
5 / 5 (1) Jan 13, 2012
Future headlines:
Today Stuxnet v9.8 disabled all Audi's....
Viral lock picks specific to Audi....
The tojan is activated when GPS data indicates refueling at...
Really, your honor, the dash read 65, it was malware...
Man arrested for child porn on his Audi dashboard...
Dinotron
not rated yet Jan 15, 2012
What could possibly go wrong?!

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.