Nielsen: 1.4 percent of those who recently bought smartphones chose Windows phone

Jan 20, 2012 By Janet I. Tu

Only 1.4 percent of U.S. consumers who said they bought a smartphone in the last three months chose Windows Phone, according to research from Nielsen.

Windows Phone held a comparable share - 1.3 percent - among all U.S. smartphone users, according to Nielsen's survey of smartphone owners in the fourth quarter of 2011.

According to Nielsen's research, even the aged Windows held more share than Windows Phone 7. Among those who said they bought a smartphone in the past three months, 2.4 percent chose a Windows Mobile device. Among all smartphone users, Windows Mobile held a 4.6 percent share.

Nielsen's research also showed the 4S, launched in the fall, boosted Apple's share considerably. Among those who got a new device in the last three months, 44.5 percent of those surveyed in December said they chose an iPhone, compared to just 25.1 percent in October, according to Nielsen.

still held most of the market with 51.7 percent of recent acquirers choosing an Android device, and 46.3 percent of all smartphone owners saying they have an Android .

Nielsen found that as of the fourth quarter 2011, 46 percent of U.S. mobile consumers had smartphones with the figure going up quickly.

Explore further: You don't need a fast car to rob a bank any more, just malware

4 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Smartphone market to grow 50 percent in 2011: IDC

Mar 29, 2011

The worldwide smartphone market will grow nearly 50 percent this year and Google's Android will take over as the leading operating system, a technology market research firm said Tuesday.

Smartphone use to soar in Asia: Nielsen

Jul 12, 2011

Smartphone use is poised to soar in Asia bringing with it a dramatic change in how people there access information on the Internet, according to industry tracker Nielsen Company.

US consumers snapping up Android phones: survey

Oct 05, 2010

Smartphones powered by Google's Android software were the most popular among US consumers over the past six months ahead of the Blackberry and Apple's iPhone, the Nielsen Co. said on Tuesday.

RIM share of US smartphone market slips

Dec 29, 2011

BlackBerry maker Research In Motion's share of the US smartphone market declined during the three months ending in November, while Apple and Google's Android platform both made gains, industry tracker comScore ...

Android gains US smartphone market share: comScore

Sep 16, 2010

Google's Android operating system gained US smartphone market share in the quarter which ended in July while Blackberry maker Research in Motion, Apple and Microsoft lost ground, digital tracking firm comScore ...

Recommended for you

Body by smartphone

7 hours ago

We love our smartphones. Since they marched out of the corporate world and into the hands of consumers about 10 years ago, we've relied more and more on our iPhone and Android devices to organize our schedules, ...

Breakthrough elastic cloud-to cloud networking

9 hours ago

Scientists from AT&T, IBM and Applied Communication Sciences (ACS) announced a proof-of-concept technology that reduces set up times for cloud-to-cloud connectivity from days to seconds. This advance is a major step forward ...

Security CTO to detail Android Fake ID flaw at Black Hat

23 hours ago

Where have you heard this before: A team of security researchers discover a security flaw in Android devices. This is, however, news. This time, experts are talking about a flaw that involves a widespread ...

Software provides a clear overview in long documents

Jul 25, 2014

In the future, a software will help users better analyze long texts such as the documents for calls for bids, which are often more than one thousand pages long. Experts at Siemens' global research unit Corporate ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

btb101
not rated yet Jan 20, 2012
1.4 %...
this is not news, it is embarrassing. the once mighty mogul of software has finally had it's day.

over priced, buggy and bloated. that is how 99% of people look at m/s software.

who would buy a car that was broken? well, you windows users buy an operating system that is broken, and that is before you use it.
Meyer
not rated yet Jan 23, 2012
I have a WP7 phone, but I bought it much longer than 3 months ago (and Nielsen didn't ask me anyway). I think it would be doing better in the market if they had waited for the "Mango" release to be the first release. This is more of a business blunder than a technical blunder. It's actually a very nice OS now, but it was definitely lacking essential features for almost a year. The infrequent updates (along with the first update disaster) caused enthusiasm to collapse.