Intel to launch biggest ad campaign in 8 years

Jan 09, 2012 By PETER SVENSSON , AP Technology Writer
An Intel exhibitor checks the exhibit booth for the Consumer Electronics Show, Monday, Jan. 9, 2012, in Las Vegas. The 2012 International CES tradeshow, the world's largest consumer electronics exhibition starts Tuesday. (AP Photo/Julie Jacobson)

(AP) -- Intel Corp. says it is betting big on its "ultrabook" concept with its largest advertising campaign since 2003.

The campaign to push the new thinner and lighter notebook computers will start in April, says Kevin Sellers, Intel's head of advertising. Sellers didn't say how much . would spend on the ads and other initiatives. He spoke to the press on Monday, ahead of the opening of the International in Las Vegas.

Intel hasn't planned a launch this big since the company introduced Centrino chips for Wi-fi-capable laptops eight years ago.

Though it chiefly makes processors, Intel often prods PC makers to build their products in certain ways. The "ultrabooks" are similar to Apple's Air, which launched three years ago. PC makers have responded well to the ultrabook idea, and Intel says there are 75 models on the way. The expects 30 to 50 ultrabook models to be on display at CES.

More news is expected out of Intel on Tuesday, when CEO Paul Otellini speaks at the show. Intel watchers expect that the news will have something to do with the company's long-standing ambition to get its chips into smartphones.

Explore further: Apple market value hits $700 bn

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Intel chief: Content-shifting key for chip-makers

Sep 13, 2010

(AP) -- The semiconductor industry hasn't fully cracked the challenge of making chips that help people move content seamlessly between their devices, Intel Corp. CEO Paul Otellini said Monday.

Intel, ASUS Launch Project to Create Community-Designed PCs

Oct 29, 2008

Consumers become product designers at WePC.com, a Web site launched today by Intel Corporation and ASUS. WePC.com is where consumers can collaborate with each other and with Intel and ASUS to design innovative new products. ...

Intel Boosts Mobile Celeron Performance

Aug 31, 2004

Intel Corporation today introduced the Intel® Celeron® M processors 350 and 360 for mobile PCs. Based on Intel's mobile architecture, the Intel Celeron M processor balances good mobile performance with exc ...

Recommended for you

BlackBerry courts iPhone users with cash

17 minutes ago

Canadian smartphone maker BlackBerry is wooing Apple customers with a cash offer for trade-ins of iPhones for its new square-screened, keyboard-equipped Passport.

HP earnings show continued struggle

1 hour ago

Venerable tech giant Hewlett-Packard has been struggling for three years to turn its business around. Its latest earnings show it still has more work ahead.

Apple market value hits $700 bn

7 hours ago

A rise in Apple shares Tuesday pushed the market value of the trend-setting US tech icon above $700 billion, becoming the first company to hit that milestone.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.