Daily Mail making run at NY Times Web crown

January 25, 2012
The New York Times has long been the most-visited newspaper site on the Web, but Britain's Daily Mail is making a run at its crown.

The New York Times has long been the most-visited newspaper site on the Web, but Britain's Daily Mail is making a run at its crown.

According to figures from tracking firm comScore, the Mail Online surpassed the Times in unique visitors in December -- 45.35 million for the Mail to 44.8 million for the Times.

Not so fast, said the Times.

It noted that the Mail figure includes visitors not only to the newspaper site -- dailymail.co.uk -- but also to those of an affiliated personal finance site -- thisismoney.co.uk.

said dailymail.co.uk attracted 44.5 million unique visitors in December -- slightly less than the Times's 44.8 million.

Thisismoney.co.uk drew 1.03 million.

"The remains the number one individual newspaper site worldwide," Times spokeswoman Eileen Murphy said.

"In any case, a quick review of our site versus the Daily Mail should indicate quite clearly that they are not in our competitive set," she said.

Rounding out comScore's top five list of most-visited newspaper websites were with 37.17 million unique visitors in December, Tribune Newspapers with 32.83 million and Britain's Guardian with 29.15 million.

In an interview with Buzzfeed, Martin Clarke, the editor of the Mail's online properties, said growth of the site has been driven by US .

"We just do news that people want to read," in an "entertaining, engaging way," Clarke said.

Explore further: Huff Post visitors pass NYTimes.com: tracker

Related Stories

Huff Post visitors pass NYTimes.com: tracker

June 10, 2011

The Huffington Post received more traffic than the website of The New York Times in May, the first time it has surpassed NYTimes.com in unique visitors, tracking firm comScore said Thursday.

Google breaks billion-visitor barrier

June 22, 2011

Figures released by industry tracker comScore credited Google with being the first online operation to attract more than a billion visitors in a single month.

LinkedIn passes Myspace in US traffic: comScore

July 9, 2011

LinkedIn leapfrogged Myspace in June to become the second-largest social network in the United States in terms of traffic behind Facebook, tracking firm comScore reported Friday.

Recommended for you

US ends bulk collection of phone data

November 30, 2015

The US government has halted its controversial program to collect vast troves of information from Americans' phone calls, a move prompted by the revelations of former intelligence analyst Edward Snowden.

The ethics of robot love

November 25, 2015

There was to have been a conference in Malaysia last week called Love and Sex with Robots but it was cancelled. Malaysian police branded it "illegal" and "ridiculous". "There is nothing scientific about sex with robots," ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.