Cricket's Muve Music tops 500,000 subscribers

Jan 09, 2012 By RYAN NAKASHIMA , AP Business Writer

(AP) -- Muve Music, the all-you-can listen music plan offered to subscribers of prepaid wireless carrier Cricket, has attracted more than 500,000 subscribers in its first year of operation.

The milestone announced Monday marks substantially quicker growth than some of Muve's competitors, which include MOG and Rdio, thanks in part to the service being bundled into a monthly cellular plan that includes unlimited talk, text and Web access for as little as $55.

Muve is the second largest music subscription service in the U.S. behind Rhapsody, which has 1 million subscribers. Swedish service Spotify says it has 2.5 million subscribers worldwide, but it hasn't disclosed its U.S. subscriber count since launching in the country last July.

"The growth rate for the service continues to accelerate and we couldn't be more excited," said Jeff Toig, general manager of Muve Music.

In September, Cricket expanded the Muve offering nationwide at retailers, including Wal-Mart Stores Inc. and Amazon.com Inc., using a roaming arrangement with Corp.

Cricket is a unit of Inc., the seventh largest cellphone carrier in the U.S. with some 5.9 million customers at the end of 2011.

The company has said that Muve has become a key way to attract new subscribers, and Cricket added 413,000 net new subscribers last year.

About 60 percent of Cricket's new customers in December joined by buying a smartphone powered by .'s operating system or subscribing to Muve, the company said.

Toig said the company is seeing indications that Muve customers are highly attached to the service and are less likely to drop their cellphone plans as a result. Overall, Leap said that "churn," or the percentage of customers who drop cellphone service every month, fell to 3.7 percent to 3.9 percent in the fourth quarter of 2011, from 4 percent a year earlier.

Muve users on average download 300 songs to their phones every month and spend about 40 hours a month listening to the music.

Leap shares rose 430 cents, or 5 percent, to $9.05 in afternoon trading Monday.

Explore further: Tech-industry perks long associated with Bay Area being replicated across LA

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Recommended for you

Sony's quarterly loss balloons on mobile woes

9 hours ago

Sony's losses ballooned to 136 billion yen ($1.2 billion) last quarter as the Japanese electronics and entertainment company's troubled mobile phone division reported huge red ink.

Will Apple Pay be mobile pay's kick-start?

16 hours ago

If anyone can get us to use our smartphones as wallets, it's Apple. That's what experts think about the recent launch of Apple Pay, the first mobile wallet to work on an iPhone.

Google execs discuss regulation, innovation and bobble-heads

18 hours ago

Eric Schmidt and Jonathan Rosenberg help run Google, one of the world's best-known, most successful - and most controversial - companies. They've just published a new book, "How Google Works," a guide to managing what they ...

LinkedIn reports 3Q loss but sales climb

19 hours ago

LinkedIn Corp. posted a third-quarter loss on Thursday, but its results were better than expected as revenue grew sharply, sending shares of the online professional networking service higher in extended trading.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.