Analyst: Apple sold more than 350,000 e-textbooks in 3 days

Jan 24, 2012 By Jeremy C. Owens

Apple's foray into the e-textbook business started off with a bang, according to a Monday report: The company sold more than 350,000 textbooks through its new version of iBooks in its first three days of availability, an analyst said.

Global Equities Research reported the sales in a note Monday morning, less than a week after Apple announced its education effort at the Guggenheim Museum in New York City on Thursday.

Apple's plan is embodied in three apps: A new version of Apple's iBooks lets students instantly access interactive digital textbooks through their mobile device. A second app called iBooks Author turns anyone with a basic knowledge of Apple tools into an iPad book publisher, offering layouts that can be jazzed up with interactive 3-D models, photos and videos. Then there's U, an app that lets teachers and students connect in various ways, including through posted reading lists and streamed video of lectures.

IBooks Author was downloaded 90,000 times in the first three days of availability, reported Global Equities Research, which tracks sales made through Apple's iBooks app, according to technology blog AllThingsD. All three applications are free.

High school e-textbooks available now are being sold for less than $15 in a partnership with three of the major U.S. .

The company's education initiative was the first major product launch since co-founder and former CEO died in October from pancreatic cancer.

Explore further: Nokia turnaround since handset unit sale continues

1 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

E-books need a common language

Feb 17, 2010

I never need to worry about whether I can read a book. As long as a book's a book, that is -- printed on paper, in English. I know I can pick it up and read it no matter how long it sits on my shelf after ...

Apple app store hits 10 billion downloads

Jan 22, 2011

(AP) -- Apple says that its app store has hit the 10 billion downloads mark. The milestone, announced on Apple Inc.'s website Saturday, arrives as the company's hugely popular smart phone is likely to become ...

Recommended for you

Nokia turnaround since handset unit sale continues

1 hour ago

Nokia appears to have turned around its fortunes after the sale of its ailing cellphone unit to Microsoft, reporting a third-quarter net profit of 747 million euros ($950 million), from a loss of 91 million euros a year earlier. ...

Yahoo CEO defends strategy in face of criticism

1 hour ago

Signaling her reign has reached a pivotal juncture, Yahoo CEO Marissa Mayer is trying to convince restless shareholders that the long-struggling Internet company is heading in the right direction.

Sk Hynix logs all-time high Q3 earnings

1 hour ago

SK Hynix, the world's second-largest memory chip maker, reported Thursday a record high quarterly net profit for the three months to September on strong sales and currency earnings.

User comments : 0