Yahoo expands sharing of stories through Facebook

Dec 21, 2011
Yahoo! announced that it has ramped up the number of its websites around the world that let visitors automatically share what stories they read with Facebook friends.

Yahoo is deepening its connections with Facebook's online social network.

The latest bond announced late Tuesday will enable users to share more of their activities on Yahoo's websites, including which stories they are reading.

Yahoo Inc. introduced the Facebook-sharing option in its main new section three months ago. The same feature will now be available in 26 other parts of Yahoo's site, including its "omg" service for entertainment news and sections devoted to television, movies and games.

By tying more of its services to Facebook's popularity, Yahoo is hoping to give people more reasons to visit and stick around its website. Yahoo ultimately wants to sell more online advertising. That's an area where Facebook has been gaining ground as its website has emerged as a top Internet hangout.

As Facebook has become more influential, Yahoo has been struggling to remain relevant among Web surfers and online advertisers.

It's been a daunting challenge so far. Yahoo has gone through three different CEOs in the past four years while its revenue and have drooped. The difficulties have prompted a board review that culminate in a sale of all or part of the company.

Yahoo has been pleased with the results of Facebook-sharing so far. Traffic to Yahoo's news section from Facebook has tripled since that sharing feature was introduced, according to the company, which is based in Sunnyvale, Calif.

Apparently, a relatively small percentage of Yahoo's 700 million users want their online social circles to know what they're reading on the Web. Yahoo says about 12 million people have opted to share their tastes in so far. The feature is particularly popular among ranging from 18 to 24 years old, according to Yahoo.

Facebook sharing still isn't available on two of Yahoo's most popular sections, and sports. The company says those sections will be linked to Facebook early next year.

Explore further: LinkedIn membership hits 300 million

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Yahoo ready to deliver on promise to upgrade email

May 24, 2011

(AP) -- Yahoo Inc. is giving its popular email service a long-promised facelift in an attempt to make it more appealing to people who are increasingly using Facebook, Twitter, Google and other online alternatives to communicate.

Recommended for you

LinkedIn membership hits 300 million

18 hours ago

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Under some LED bulbs whites aren't 'whiter than white'

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...