Yahoo expands sharing of stories through Facebook

Dec 21, 2011
Yahoo! announced that it has ramped up the number of its websites around the world that let visitors automatically share what stories they read with Facebook friends.

Yahoo is deepening its connections with Facebook's online social network.

The latest bond announced late Tuesday will enable users to share more of their activities on Yahoo's websites, including which stories they are reading.

Yahoo Inc. introduced the Facebook-sharing option in its main new section three months ago. The same feature will now be available in 26 other parts of Yahoo's site, including its "omg" service for entertainment news and sections devoted to television, movies and games.

By tying more of its services to Facebook's popularity, Yahoo is hoping to give people more reasons to visit and stick around its website. Yahoo ultimately wants to sell more online advertising. That's an area where Facebook has been gaining ground as its website has emerged as a top Internet hangout.

As Facebook has become more influential, Yahoo has been struggling to remain relevant among Web surfers and online advertisers.

It's been a daunting challenge so far. Yahoo has gone through three different CEOs in the past four years while its revenue and have drooped. The difficulties have prompted a board review that culminate in a sale of all or part of the company.

Yahoo has been pleased with the results of Facebook-sharing so far. Traffic to Yahoo's news section from Facebook has tripled since that sharing feature was introduced, according to the company, which is based in Sunnyvale, Calif.

Apparently, a relatively small percentage of Yahoo's 700 million users want their online social circles to know what they're reading on the Web. Yahoo says about 12 million people have opted to share their tastes in so far. The feature is particularly popular among ranging from 18 to 24 years old, according to Yahoo.

Facebook sharing still isn't available on two of Yahoo's most popular sections, and sports. The company says those sections will be linked to Facebook early next year.

Explore further: Wall Street Journal takes computers offline after hacking

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Yahoo ready to deliver on promise to upgrade email

May 24, 2011

(AP) -- Yahoo Inc. is giving its popular email service a long-promised facelift in an attempt to make it more appealing to people who are increasingly using Facebook, Twitter, Google and other online alternatives to communicate.

Recommended for you

Google made failed bid for Spotify

39 minutes ago

Internet titan Google tried last year to buy streaming music service Spotify but backed off for reasons including a whopping price tag, the Wall Street Journal reported on Tuesday.

Thieves got into 1K StubHub accounts

59 minutes ago

(AP)—Cyber thieves got into more than 1,000 StubHub customers' accounts and fraudulently bought tickets for events through the online ticket reseller, a law enforcement official and the company said Tuesday.

Putin signs law seen as crimping social media

12 hours ago

President Vladimir Putin on Tuesday signed a law requiring Internet companies to store all personal data of Russian users at data centres in Russia, a move which could chill criticism on foreign social networking ...

User comments : 0