Knight Foundation awards NPR $1.5M for web news

Dec 14, 2011 BRETT ZONGKER , Associated Press

(AP) -- NPR is getting a $1.5 million grant from the John S. and James L. Knight Foundation to boost web training and content at member stations nationwide.

In the grant announced Wednesday, $1 million will be devoted to training at about 70 local stations. About $500,000 will be devoted to further integration of and digital coverage in NPR's newsroom.

John Bracken, the Knight Foundation's program director for journalism and media innovation, said the foundation hopes NPR will be seen as a model for even as it has seen a "tumultuous year" of leadership changes at the radio network.

"In making this grant, Knight Foundation is betting on NPR," Bracken wrote in a blog post Wednesday. "Our expectation is that NPR will not just continue to provide quality journalism, but that it will become a model for nimbleness in the digital age and that it bring some stations along with it."

NPR Kinsey Wilson, who oversees digital news, said public radio stations can fill a news void at the local level with their websites.

"We see an opportunity, particularly with the fairly precipitous decline in newspapers in local markets, to become an even more significant source of local news in those areas," he said.

Some public radio stations have been slower to develop online news content as their audiences have increased on the radio. For small stations strapped for cash, NPR is providing web services including design and technology to lower the cost for stations to enhance their websites through an existing program.

The new training will include strategies in multimedia, writing for the web, photography and use of social media. Stations will be able to apply for the grant-funded program.

Radio and digital news are becoming more entwined, Wilson said, with audiences growing on both sides for NPR. By the network's count, it has 19 million unique visitiors each month to NPR's and mobile sites. It's national radio audience also has grown to 26.8 million listeners each week. In the years ahead, those numbers may shift.

"Increasingly, radio will be delivered digitally," Wilson said.

In 2007, the Knight Foundation awarded NPR a similar $1.5 million grant to boost its national digital initiatives.

Explore further: Judge won't free Russian accused of hacking in US

not rated yet
add to favorites email to friend print save as pdf

Related Stories

British radio listening at record levels

May 12, 2011

Listening to good old "steam" radio was more popular than ever in Britain in the first quarter of the year, according to the latest figures from industry research group Rajar.

Yahoo! takes to airwaves with sports radio

Aug 01, 2011

Yahoo! announced the launch Monday of Yahoo! Sports Radio as the Internet company seeks to turn its popularity as an online destination for sports fans into success over the airwaves.

New car radio solution with multilingual support

Jan 10, 2005

Fraunhofer IIS presented the first DRM chip design for car radios. This car radio solution will enable drivers to select their preferred radio program from hundreds of different radio stations. However, it is something more ...

Recommended for you

Malaysia's Mahathir calls for Internet censorship

1 hour ago

Former Malaysian prime minister Mahathir Mohamad has called for the Internet to be censored to preserve "public morality", in what the opposition suggested Saturday was an attempt to silence government critics.

Social network challenges end in tragedy

11 hours ago

Online challenges daring people to set themselves ablaze or douse themselves in ice water are racking up casualties and fueling wonder regarding idiocy in the Internet age.

States debate digital currency

12 hours ago

Now that consumers can use digital currencies like bitcoin to buy rugs from Overstock.com, pay for Peruvian pork sandwiches from a food truck in Washington, D.C., and even make donations to political action committees, states ...

User comments : 0