Cyber Monday sales reach record levels

Dec 05, 2011
Cyber Monday specials are seen on the Costo website November 28, 2011 in New York. American consumers spent more than a billion dollars a day last week during a three-day online sales period, which started with "Cyber Monday," a monitoring firm reported.

American consumers spent more than a billion dollars a day last week during a three-day online sales period, which started with "Cyber Monday," a monitoring firm reported.

The firm comScore said that for the holiday season to date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

The most recent week saw three individual days eclipse $1 billion in spending, led by "Cyber Monday," which became the heaviest online spending day on record, the firm noted.

On that day alone consumers' online spending came to $1.25 billion.

Tuesday, November 29, reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion, comScore said.

These three billion dollar spending days currently rank as three of the four heaviest online spending days in history, according to the firm.

"As the deals from this week expire, it will be important to see the degree to which consumers return to the same retailers to continue their ," commented comScore chairman Gian Fulgoni.

Explore further: Lufthansa outsources IT infrastructure ops to IBM

add to favorites email to friend print save as pdf

Related Stories

US Cyber Monday spending hits new high

Nov 30, 2011

US online shopping hit a record high on Cyber Monday with people racking up $1.25 billion worth of purchases on the Internet, according to comScore.

Retailers look to stretch out Cyber Monday push

Nov 23, 2009

(AP) -- Retailers are thinking beyond Cyber Monday - a holiday marketing promotion many push for the Monday after Thanksgiving - and trying to spin their discounts into into Cyber Weekends or even Cyber Weeks.

Recommended for you

Tablets, cars drive AT&T wireless gains—not phones

1 hour ago

AT&T says it gained 2 million wireless subscribers in the latest quarter, but most were from non-phone services such as tablets and Internet-connected cars. The company is facing pricing pressure from smaller rivals T-Mobile ...

'Silicon Beach' brings tech boom to Los Angeles

3 hours ago

So long Silicon Valley. These days entrepreneurs and engineers are flocking to a place better known for surfing waves than the Web. Amid the palm trees and purple sunsets of the Southern California coastline, ...

User comments : 0