Yahoo hopes to reach readers with iPad magazine

Nov 02, 2011

Yahoo is joining the computer tablet bandwagon with a digital magazine designed for the iPad.

The magazine software unveiled Wednesday is called Livestand. It can be customized to pull content from Yahoo's website and other participating publishers to cater to each user's interest.

Yahoo Inc. is counting on Livestand to keep its brand and services relevant as more people embrace Apple Inc.'s and other mobile devices to consume . Yahoo also hopes the magazine brings in more as it tries to break out of a long-running financial funk.

The slump has frustrated investors and thrown Yahoo's fate into doubt.

Livestand is debuting nearly nine months after Yahoo first previewed it. At that time, Yahoo hoped to introduce Livestand by the end of June.

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