Yahoo! magazine hits iPad with mobile future in mind

Nov 03, 2011
A man navigates through the iPad 2. Yahoo! on Wednesday launched a news magazine tailored for iPads as it put a happy, mobile gadget-focused face on a faded Internet star considered ripe to be bought.

Yahoo! on Wednesday launched a news magazine tailored for iPads as it put a happy, mobile gadget-focused face on a faded Internet star considered ripe to be bought.

"With all the out there, the impression is that it must be defocusing," Yahoo! chief product officer Blake Irving said during a Product Runway press event at the firm's headquarters in the city of Sunnyvale.

"There is little confusion," he continued regarding the environment at Yahoo!, which has yet to replace its ousted chief executive and is reportedly interested in takeover bids.

"The other noise out there you are talking about at parties or with your friends, but we feel very good about what we are building."

Product Runway was a stage for unveiling new software designed to deliver video, news, and other Yahoo! "premier " to smartphones, tablets or personal computers in vivid, personal and social ways.

"Hundreds of millions of people rely on Yahoo! every day, yet no two users are alike," Irving said.

"By building these products on top of our powerful platforms with beautiful interactive design, we are getting closer to a truly 'personal Web' for every Yahoo! customer," he continued.

Livestand applications for iPads let Yahoo! stream "personalized living magazines" to the market-ruling .

Livestand weaves video, rich pictures, and text in easily navigated presentations in a challenge to popular iPad social magazine application Flipboard.

Livestand was available for download in the United States at Apple's online App Store.

Yahoo! also launched an IntoNow application that enables tablets to analyze audio snippets to figure out what television shows people are watching and then connect them to news, Twitter posts and other related information.

"Pretty much all of us are engaging with multiple devices while ," said IntoNow chief Adam Cahan.

"Tablets go hand-in-hand with television, they are a gateway to consumption," he continued.

A Yahoo! Weather application for Android-powered gadgets lets Flickr users in more than 60 countries create searchable libraries of images showing conditions at different places and times.

"I am personally more bullish on Yahoo! today than I was two weeks ago, or a year ago," Irving said.

"Our mission and strategy is the same as last year at Product Runway," he continued. "Bring deeply personal digital experiences to people across the world; that is our mission."

Explore further: White House updating online privacy policy

add to favorites email to friend print save as pdf

Related Stories

Yahoo! joins tablet craze with digital newsstand

Feb 10, 2011

Yahoo! is building a digital newsstand called "Livestand" that will turn tablet computers into personalized magazines rich with stories, images and video suited to individual tastes.

Yahoo! stays on course after CEO ouster

Sep 29, 2011

Yahoo! argued that the ouster of its chief executive has not knocked it off course, and that it was building on its strategy of making offerings more social and mobile.

Yahoo! helps find smartphone 'apps'

Jun 16, 2011

Yahoo! has begun helping people navigate the sea of applications available for Apple iPhones or mobile gadgets powered by Google-backed Android software.

Yahoo touches up Flickr amid internal turmoil

Sep 28, 2011

(AP) -- It isn't a pretty picture at Yahoo Inc. right now, but that's not stopping the beleaguered Internet company from touching up its popular photo-sharing service, Flickr.

Recommended for you

White House updating online privacy policy

3 hours ago

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

Net neutrality balancing act

22 hours ago

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Twitter rules out Turkey office amid tax row

Apr 16, 2014

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

Apr 16, 2014

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Venture investments jump to $9.5B in 1Q

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into an increasing number of deals, according to a report due out Friday.

Male monkey filmed caring for dying mate (w/ Video)

(Phys.org) —The incident was captured by Dr Bruna Bezerra and colleagues in the Atlantic Forest in the Northeast of Brazil.  Dr Bezerra is a Research Associate at the University of Bristol and a Professor ...

'Exotic' material is like a switch when super thin

(Phys.org) —Ever-shrinking electronic devices could get down to atomic dimensions with the help of transition metal oxides, a class of materials that seems to have it all: superconductivity, magnetoresistance ...