Yahoo! magazine hits iPad with mobile future in mind

Nov 03, 2011
A man navigates through the iPad 2. Yahoo! on Wednesday launched a news magazine tailored for iPads as it put a happy, mobile gadget-focused face on a faded Internet star considered ripe to be bought.

Yahoo! on Wednesday launched a news magazine tailored for iPads as it put a happy, mobile gadget-focused face on a faded Internet star considered ripe to be bought.

"With all the out there, the impression is that it must be defocusing," Yahoo! chief product officer Blake Irving said during a Product Runway press event at the firm's headquarters in the city of Sunnyvale.

"There is little confusion," he continued regarding the environment at Yahoo!, which has yet to replace its ousted chief executive and is reportedly interested in takeover bids.

"The other noise out there you are talking about at parties or with your friends, but we feel very good about what we are building."

Product Runway was a stage for unveiling new software designed to deliver video, news, and other Yahoo! "premier " to smartphones, tablets or personal computers in vivid, personal and social ways.

"Hundreds of millions of people rely on Yahoo! every day, yet no two users are alike," Irving said.

"By building these products on top of our powerful platforms with beautiful interactive design, we are getting closer to a truly 'personal Web' for every Yahoo! customer," he continued.

Livestand applications for iPads let Yahoo! stream "personalized living magazines" to the market-ruling .

Livestand weaves video, rich pictures, and text in easily navigated presentations in a challenge to popular iPad social magazine application Flipboard.

Livestand was available for download in the United States at Apple's online App Store.

Yahoo! also launched an IntoNow application that enables tablets to analyze audio snippets to figure out what television shows people are watching and then connect them to news, Twitter posts and other related information.

"Pretty much all of us are engaging with multiple devices while ," said IntoNow chief Adam Cahan.

"Tablets go hand-in-hand with television, they are a gateway to consumption," he continued.

A Yahoo! Weather application for Android-powered gadgets lets Flickr users in more than 60 countries create searchable libraries of images showing conditions at different places and times.

"I am personally more bullish on Yahoo! today than I was two weeks ago, or a year ago," Irving said.

"Our mission and strategy is the same as last year at Product Runway," he continued. "Bring deeply personal digital experiences to people across the world; that is our mission."

Explore further: Pinterest buys startup with image organizing skills

add to favorites email to friend print save as pdf

Related Stories

Yahoo! joins tablet craze with digital newsstand

Feb 10, 2011

Yahoo! is building a digital newsstand called "Livestand" that will turn tablet computers into personalized magazines rich with stories, images and video suited to individual tastes.

Yahoo! stays on course after CEO ouster

Sep 29, 2011

Yahoo! argued that the ouster of its chief executive has not knocked it off course, and that it was building on its strategy of making offerings more social and mobile.

Yahoo! helps find smartphone 'apps'

Jun 16, 2011

Yahoo! has begun helping people navigate the sea of applications available for Apple iPhones or mobile gadgets powered by Google-backed Android software.

Yahoo touches up Flickr amid internal turmoil

Sep 28, 2011

(AP) -- It isn't a pretty picture at Yahoo Inc. right now, but that's not stopping the beleaguered Internet company from touching up its popular photo-sharing service, Flickr.

Recommended for you

Microsoft challenging US on overseas data

6 hours ago

In a case closely watched by the tech sector, Microsoft will challenge Thursday a US court order requiring it to give prosecutors electronic mail content associated with an overseas server.

Teens love vacation selfies; adults, not so much

19 hours ago

(AP)—Jacquie Whitt's trip to the Galapagos with a group of teenagers was memorable not just for the scenery and wildlife, but also for the way the kids preserved their memories. It was, said Whitt, a "selfie ...

User comments : 0