NPD: October video game sales rise 1 percent

November 11, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories rose 1 percent to $1.08 billion in October, helped by sales of "Battlefield 3," market researcher NPD Group said Friday.

Hardware sales, which include such as the Xbox 360 and the , rose 6 percent from October 2010 to $295.6 million.

Sales of software, or the video games themselves, rose 3 percent to $621.3 million.

That's well short of the 21 percent year-over-year increase that Cowen and Co. analyst Doug Creutz was expecting. Wedbush analyst Michael Pachter, meanwhile, was forecasting a 14 percent software sales growth.

When including PC games in addition to games for consoles and hand-held gaming devices such as the Nintendo DS, software sales rose 1 percent to $649.5 million.

"Battlefield 3," a military shooter from Electronic Arts Inc. was the month's best-selling game with just under 2 million units sold.

The year's biggest game, "Call of Duty: Modern Warfare 3" went on sale Nov. 8 so it's not counted in the current sales figures.

NPD does not include game downloads and online games played on Facebook and mobile devices in its monthly retail sales data.

Explore further: March video game retail sales climb 6 percent

0 shares

Related Stories

March video game retail sales climb 6 percent

April 15, 2010

(AP) -- After a rocky 2009 followed by two months of double-digit declines, U.S. retail sales of video game software, hardware and accessories finally saw an uptick in March.

October video game retail sales slide 4 percent

November 17, 2010

(AP) -- U.S. retail sales of video game hardware, software and accessories slipped 4 percent in October as demand for most gaming consoles declined from a year earlier, according to data from market researcher NPD Group.

US video game sales fell 4 percent in March

April 15, 2011

(AP) -- U.S. retail sales of video game systems, games and accessories fell 4 percent in March as game software sales declined, according to new data from an industry group.

Late 'Madden' saps August video game sales

September 9, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories fell 21 percent in August to $649 million, according to market researcher NPD Group, partly because the popular "Madden NFL 12" released later in ...

NPD: US retail video game sales fell in September

October 14, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories dipped 4 percent to $1.13 billion in September, according to market researcher NPD Group. Sales of the games themselves grew somewhat, but this was ...

Recommended for you

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.