LivingSocial goes national with Black Friday deals

Nov 21, 2011 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- Here's one way to avoid getting trampled by bargain-hunting hordes knocking down store doors on Black Friday: Online deals service LivingSocial is unveiling a slew of bargains for the holidays that are just a couple of mouse clicks away.

LivingSocial is announcing Monday that it will offer discounts from national businesses such as , Electronic Arts Inc. and the sneaker brand Sketchers USA Inc., a contrast to the local for spas, restaurants and weekend escapes that it's known for.

Such offers will give national brands access to social media-savvy customers who might not otherwise think to visit their stores. It's also good, cheap marketing, as the deals are often widely shared on and .

LivingSocial, meanwhile, gets to sign up new subscribers and take a cut from the money they spend on the coupons.

It also gets to participate in a day-after-Thanksgiving shopping bonanza that's normally reserved for brick-and-mortar retail stores.

One set of deals, available for three days starting on , includes $5 for magazine subscriptions that normally cost $12. Customers won't be able to redeem those coupons until Monday, so stores already offering monster sales on Black Friday won't have to cut their even thinner.

On Cyber Monday, the online shopping day that follows Thanksgiving weekend, LivingSocial will unveil another set of deals. Nearly all of the discounts are 50 percent off - such as paying $40 to be able to spend $80 at wine retailer Wine.com. These coupons will go on sale Monday, Nov. 28, and can be redeemed starting the next day.

OfficeMax Inc. isn't known for attracting big holiday crowds, but Chris Duncan, a vice president of direct and loyalty marketing, said the company decided to offer a LivingSocial deal to reach new customers looking for e-readers, tablets and other gadgets.

Mitch Spolan, of national sales at LivingSocial, said the service isn't changing its local-business focus, but gets the opportunity to offer something special nationally from time to time.

LivingSocial, which is based in Washington, D.C., has more than 46 million subscribers, who typically get deals through emails and other alerts sent at least daily.

LivingSocial's larger competitor, Chicago-based Groupon Inc., is not doing Black Friday promotions this year. Instead, it's promoting discounts on big, expensive experiences dubbed "once in a lifetime," such as $5,000 for a three-day trip to studio tours and tapings of the Ellen DeGeneres Show.

Explore further: N.Korea's Internet appears to collapse after Sony hack (Update)

not rated yet
add to favorites email to friend print save as pdf

Related Stories

LivingSocial launching exclusive food events

Oct 17, 2011

(AP) -- Online deals site LivingSocial is launching an invitation-only service aimed at food fans, offering experiences such as a visit to an environmentally sustainable farm or a meal served in a restaurant's kitchen.

LivingSocial buys South Korean deals site

Aug 02, 2011

Daily deals company LivingSocial announced on Tuesday that it is buying TicketMonster, the largest online bargains site in South Korea, in a bid to expand its presence in Asia.

Amazon invests $175M in Groupon competitor

Dec 03, 2010

(AP) -- Amazon.com Inc. said Thursday that it invested $175 million in social coupon service LivingSocial - the latest sign that the online retailer is delving into promising new methods of e-commerce.

Retailers look to stretch out Cyber Monday push

Nov 23, 2009

(AP) -- Retailers are thinking beyond Cyber Monday - a holiday marketing promotion many push for the Monday after Thanksgiving - and trying to spin their discounts into into Cyber Weekends or even Cyber Weeks.

Recommended for you

Britain's UKIP issues online rules after gaffes

Dec 21, 2014

UK Independence Party (UKIP), the British anti-European Union party, has ordered a crackdown on the use of social media by supporters and members following a series of controversies.

Sony saga blends foreign intrigue, star wattage

Dec 21, 2014

The hackers who hit Sony Pictures Entertainment days before Thanksgiving crippled the network, stole gigabytes of data and spilled into public view unreleased films and reams of private and sometimes embarrassing ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.