Kindle sales quadrupled on Black Friday: Amazon

Nov 28, 2011
Amazon has slashed prices of the Kindle e-readers and set a below-cost price for the Fire -- a rival of Apple's iPad -- with an eye at boosting sales of e-books, music and movies from its online store, analysts say.

Online retailing giant Amazon said Monday that sales of its Kindle e-readers and tablets quadrupled on Black Friday over the previous year's annual pre-Christmas national shopping orgy.

The company gave no specific data on Kindle sales last Friday, but said its new , the Kindle Fire, was also the bestselling product on Amazon.com.

"Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family," Dave Limp, vice president of Amazon's Kindle division, said in a statement.

"Black Friday was the best ever for the Kindle family -- customers purchased four times as many Kindle devices as they did last -- and last year was a great year," he said.

Amazon has slashed prices of the Kindle e-readers and set a below-cost price for the Fire -- a rival of Apple's -- with an eye at boosting sales of e-books, music and movies from its online store, analysts say.

"The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point," IHS iSuppli's Andrew Rassweiler said earlier this month.

"Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle," Rassweiler said.

Explore further: Struggling BlackBerry announces new round of layoffs

Related Stories

Analysis says $79 Kindle costs $84 to make

Nov 11, 2011

A recent analysis from IHS iSuppli determined that Amazon's $79 Kindle e-reader, which is the online retailer's cheapest Kindle thus far, costs $84.25 to make.

Recommended for you

Uber drivers fined in Hungary

May 24, 2015

The Hungarian tax authority fined Uber drivers in its first probe against the ride-sharing service which the economy ministry said Saturday "ignores passenger safety" and must be made to follow regulations.

Domino's taking orders via tweet

May 22, 2015

Domino's on Wednesday launched perhaps the easiest way to satisfy a pizza craving this side of mind reading: order by tweet.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.