Google reshuffles placement of online search ads

Nov 03, 2011
Google

(AP) -- Google believes it can make more money by placing some of its ads below its search results instead of alongside them.

The reshuffling began appearing on Google's website Wednesday.

The shift won't preclude ads from still appearing in the right column next to the search results.

Google found that certain ads generate more clicks when they appear at the bottom of the page. That's important to Google because it gets paid a certain amount each time an advertising link gets clicked. The company didn't specify what kinds of ads are likely to get the bottom-page billing.

., which is based in Mountain View, Calif., regularly tweaks its and advertising system in an effort to deliver better results to Web surfers and companies trying to promote their products.

The company's tactics have proven highly effective so far. handles about two out of every three Internet search requests. It is expected to sell more than $35 billion in advertising this year.

Explore further: Startups offer banking for smartphone users

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Google gives Gmail a new look

Nov 01, 2011

Google on Tuesday unveiled a new look for its free email service, inviting users to switch if they like what they see.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Google introduces ads to Google News

Feb 26, 2009

Google has introduced ads to the results of search queries on Google News in a move aimed at turning the news aggregation site into a money-making venture that may raise the hackles of newspapers and other ...

Google launches $3 billion debt offering

May 17, 2011

Google Inc. added to its cash hoard Monday by issuing $3 billion in corporate debt at low interest rates. It's the first time Google has tapped the corporate bond market for money.

Recommended for you

Startups offer banking for smartphone users

10 hours ago

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

mickelodian
not rated yet Nov 03, 2011
trying to catch the long tail searchers before they click on the next page... excellent... I have no idea why this wasn't done or available to adwords users 5 years ago.