YouTube making deals for original content: report

Oct 26, 2011
YouTube is teaming up with media companies to produce original content in its latest bid to boost the amount of professional material on the video-sharing site, The Wall Street Journal reported Wednesday.

YouTube is teaming up with media companies to produce original content in its latest bid to boost the amount of professional material on the video-sharing site, The Wall Street Journal reported Wednesday.

The newspaper said Google-owned YouTube is expected to announce as early as next week that it has signed partnerships with media companies and well-known personalities to produce original content.

The Journal, citing people familiar with the matter, said expected media partners include IAC/.'s Electus, News Corp.'s ShineReveille unit, RTL Group's FremantleMedia Ltd., skateboarding legend Tony Hawk and "CSI" creator Anthony Zuiker.

The Journal said the Mountain View, California-based is putting up more than $100 million in cash advances to get some of the content produced.

It said Google will split advertising revenue with its partners.

A YouTube spokesman told the newspaper the site is "always talking to content creators and curators of all kinds about building audiences on YouTube."

YouTube, which Google bought for $1.65 billion in 2006, has been gradually adding professional content in an effort to generate revenue.

According to the Journal, it is planning a major overhaul by creating "channels" to compete with broadcast and cable TV.

YouTube began renting movies from the Sundance Film Festival last year and expanded its offerings in May with films from Sony Pictures, Warner Brothers, Lionsgate Films and other studios.

remains the top online destination for amateur video, but it faces stiff competition when it comes to professional content from services such as Apple's iTunes, Hulu and .

Explore further: Snapchat gets $537 million in fresh funding

Related Stories

Google to reorganize YouTube channels: report

Apr 07, 2011

US Internet giant Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, The Wall Street Journal reported Thursday.

YouTube to offer online movie rentals

Sep 02, 2009

YouTube is considering streaming movies for rental, a move that would see the free video-sharing site charging for content for the first time, The Wall Street Journal reported Wednesday.

YouTube, Disney close to deal: WSJ

Mar 30, 2009

Google-owned YouTube and Walt Disney Co. are close to finalizing a deal to distribute videos from Disney properties on the video-sharing website, The Wall Street Journal online reported on Monday.

Google seeking Miramax films for YouTube

Nov 23, 2010

Google has been gradually adding professional content to YouTube in a bid to attract advertisers and turn a profit with the site it bought for 1.65 billion dollars four years ago.

Recommended for you

US judge jails Silk Road mastermind for life (Update)

May 29, 2015

The American convicted of masterminding the criminal website Silk Road was sentenced in court Friday to life in prison over the online enterprise that sold $200 million in drugs to customers worldwide.

Slow start, gradual improvement for US Internet gambling

May 28, 2015

Internet gambling is off to a slow start in the United States, with banks hesitant to handle credit card payments for online bets and some politicians and casino moguls pushing to ban it, but there remains potential for great ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.