Motorola brings back 'Razr' name for smartphone

Oct 18, 2011 By PETER SVENSSON , AP Technology Writer
The Droid Razr phone.

Seeking an edge in the world of high-end smartphones, Motorola is bringing back the "Razr" name, once attached to the best-selling phone in the world.

The phone revealed Tuesday is thin, like the old Razr. Otherwise, the new Razr is a different breed from the folding "dumb" phone that made the second-largest phone maker in the world, before Apple Inc. shook up the industry with its in 2007.

The new phone, called the Droid Razr, has a big and runs Inc.'s operating system. Verizon Wireless will start taking pre-orders on Oct. 27 and sell it for $300 with a two-year contract. The Droid Razr will use Verizon's new LTE high-speed wireless data network.

In an interview, Motorola Mobility Holdings Inc. CEO Sanjay Jha said the company's testing had revealed that the Razr name still resonates with people, and they say they're more likely to buy a phone that carries it.

"People have incredibly fond memories of using their Razrs," he said at a press event in New York.

As sold by Verizon, the phone will be called the "Droid Razr." In other countries, it will be just "Razr."

Motorola was never able to come up with a phone that could match the old Razr in popularity. As its popularity declined, the company's fortunes plummeted. The company split up in January, with Motorola Mobility taking the cellphone part of the business. It is now the world's eighth-largest maker of phones.

Motorola Mobility is based in Libertyville, Ill., and has agreed to be bought by Google for $12.5 billion. The deal is expected to close by early next year.

Explore further: Sony wooing Japanese to PS4 with Dragon Quest

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Motorola RAZR BLK V3 is Back... in Black

Apr 27, 2005

Motorola, Inc. today unveiled the Motorola RAZR BLK V3, the latest version of the popular and ultra-slim metal-clad flip phone that has come to redefine style and elegance in wireless communications. Continuing to ...

Motorola posts profit, strong sales; stock jumps

Apr 29, 2010

(AP) -- Motorola Inc. posted an unexpected profit in the first quarter, as sales of its new phones outdid its own forecasts. It also gave an outlook that was brighter than Wall Street was predicting, and ...

Motorola says separation on track

Jul 01, 2010

Motorola said Thursday it was on track to split into two separate companies next year, one focusing on handsets and the other on professional safety equipment.

Recommended for you

Sony wooing Japanese to PS4 with Dragon Quest

12 hours ago

Sony is trying to woo Japanese game fans to the PlayStation 4 home console that went on sale in November in the U.S. and Europe, but didn't arrive at stores here until February.

FIXD tells car drivers via smartphone what is wrong

Aug 29, 2014

A key source of anxiety while driving solo, when even a bothersome back-seat driver's comments would have made you listen: the "check engine" light is on but you do not feel, smell or see anything wrong. ...

User comments : 0