Motorola brings back 'Razr' name for smartphone

Oct 18, 2011 By PETER SVENSSON , AP Technology Writer
The Droid Razr phone.

Seeking an edge in the world of high-end smartphones, Motorola is bringing back the "Razr" name, once attached to the best-selling phone in the world.

The phone revealed Tuesday is thin, like the old Razr. Otherwise, the new Razr is a different breed from the folding "dumb" phone that made the second-largest phone maker in the world, before Apple Inc. shook up the industry with its in 2007.

The new phone, called the Droid Razr, has a big and runs Inc.'s operating system. Verizon Wireless will start taking pre-orders on Oct. 27 and sell it for $300 with a two-year contract. The Droid Razr will use Verizon's new LTE high-speed wireless data network.

In an interview, Motorola Mobility Holdings Inc. CEO Sanjay Jha said the company's testing had revealed that the Razr name still resonates with people, and they say they're more likely to buy a phone that carries it.

"People have incredibly fond memories of using their Razrs," he said at a press event in New York.

As sold by Verizon, the phone will be called the "Droid Razr." In other countries, it will be just "Razr."

Motorola was never able to come up with a phone that could match the old Razr in popularity. As its popularity declined, the company's fortunes plummeted. The company split up in January, with Motorola Mobility taking the cellphone part of the business. It is now the world's eighth-largest maker of phones.

Motorola Mobility is based in Libertyville, Ill., and has agreed to be bought by Google for $12.5 billion. The deal is expected to close by early next year.

Explore further: Gift Guide: Strong photo, video gear options

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Motorola RAZR BLK V3 is Back... in Black

Apr 27, 2005

Motorola, Inc. today unveiled the Motorola RAZR BLK V3, the latest version of the popular and ultra-slim metal-clad flip phone that has come to redefine style and elegance in wireless communications. Continuing to ...

Motorola posts profit, strong sales; stock jumps

Apr 29, 2010

(AP) -- Motorola Inc. posted an unexpected profit in the first quarter, as sales of its new phones outdid its own forecasts. It also gave an outlook that was brighter than Wall Street was predicting, and ...

Motorola says separation on track

Jul 01, 2010

Motorola said Thursday it was on track to split into two separate companies next year, one focusing on handsets and the other on professional safety equipment.

Recommended for you

Ear-check via phone can ease path to diagnosis

19 hours ago

Ear infections are common in babies and young children. That it is a frequent reason for young children's visit to doctors comes as no consolation for the parents of babies tugging at their ears and crying ...

Gift Guide: Home products come with connectivity

Dec 18, 2014

Do you really need an app to tell you to brush and floss? It seems every household appliance is getting some smarts these days, meaning some connection to a phone app and the broader Internet. But then what?

BlackBerry launches Classic in last-ditch effort

Dec 17, 2014

(AP)—BlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones—and most smartphone customers—have embraced touch screens.

Tag Heuer changes tune, now looking at smartwatches

Dec 16, 2014

Barely a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded Tuesday that such a hi-tech gadget might after all have a place in his firm's ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.