Big demand for new iPhone in Australia

Oct 10, 2011

Australia's top telecoms companies said Monday they had received unprecedented pre-launch interest in the updated iPhone, days after the death of Apple founder Steve Jobs.

The 4S hits the Australian market from Friday, but networks began taking orders over the weekend.

said there had been huge interest.

"Tens of thousands of customers have already registered their interest in iPhone 4S -- more than any other iPhone launch to date," a spokesman said, without revealing figures.

said interest had been high, despite the device disappointing some analysts due to its similarity to the earlier iPhone 4, released last year.

"Australias love affair with iPhone continues," said director of sales Noel Hamill.

"Since pre-ordering opened on Sunday, the appetite we've seen for the iPhone 4S has been very strong.

"It's the first time pre-ordering the iPhone has been available, and customers are definitely taking advantage of that to get in early."

Optus painted a similar picture, saying it was "really pleased" with the response since its pre-order site went live on Saturday.

"We cannot divulge volumes at this stage but are happy with the number of pre-orders to date and due to higher stock levels than previous years we are confident we can meet customer demand," a spokeswoman said.

Pre-orders began in the United States on Friday, with AT&T announcing it had sold more than 200,000 in the first 12 hours, which it described as "extraordinary demand".

The iPhone 4S looks the same as the iPhone 4 but the new smartphone is faster than its predecessor, has a better 8-megapixel camera and features new software such as the Siri personal assistant.

In addition to its stand-alone appeal, sales are expected to benefit from the enormous outpouring of sympathy for Jobs, who died last week aged 56, after years battling pancreatic cancer.

Explore further: Review: Moto 360 smartwatch is no perfect circle

add to favorites email to friend print save as pdf

Related Stories

Battle to sell the iPhone heats up in Japan

Oct 07, 2011

Japan's third-largest mobile carrier Softbank on Friday unveiled a lower monthly fee for the new iPhone than bigger rival KDDI, as competition for smartphone users heats up among the nation's mobile firms. ...

AT&T not selling iPhone 4 until June 29

Jun 23, 2010

(AP) -- Though Apple stores will be carrying the iPhone 4 this Thursday, you'll have to wait until next week if you want to buy it from its official U.S. wireless carrier, AT&T Inc.

Apple again delays white iPhone 4 debut

Jul 23, 2010

Apple said Friday it is postponing the launch of a white version of its new iPhone 4 smartphone to later this year, due to manufacturing problems, leaving customers with only a black option.

Recommended for you

Record iPhone weekend sales top 10 million

5 hours ago

Apple broke its sales record for an opening weekend of a new iPhone model, delivering 10 million in the first three days and boasting it could have sold more if it had them.

Samsung may launch first Tizen phone in India

10 hours ago

Samsung Electronics Co., which faces a slowdown in emerging market smartphone sales, will release its long-delayed Tizen-powered handset in India before the end of this year, a report said Monday.

Microsoft delays launch of Xbox in China

11 hours ago

Microsoft, which was due to launch the Xbox One in China on Tuesday, has said it will put back the "historic" event to later this year, slowing what was billed as the first game console to enter the market ...

Tim Cook puts personal touch on iPhone 6 launch

Sep 20, 2014

Apple chief Tim Cook personally kicked off sales of the iPhone 6, joining in "selfies" and shaking hands with customers Friday outside the company's store near his Silicon Valley home.

User comments : 0