First XXX domain names available for purchase

Sep 08, 2011 By Diane C. Lade

XXX now officially marks the spot for dirty sites on the Internet.

Stuart Lawley, a Palm Beach Gardens, Fla., entrepreneur, has launched the sale of the first ending in .xxx - taking its place alongside the better-known "edu," "com" and "org." Lawley has fought Internet regulators for more than a decade to create the .xxx domain and position his company, ICM Registry, as the first to sign up pornographers and adult entertainment operators.

The - - approved Lawley's request in March to set up what some have called the first "online red-light district." Lawley said Thursday that he already has received 900,000 inquiries about 650,000 names. He projects first-year revenues between $30 million and $80 million.

According to Lawley, the .xxx suffix creates a "win-win" for both adult entertainment providers who want to brand their content and browsers who would rather avoid it. He said ICM will daily scan each new .xxx site for and viruses, making browsing for adult content far safer than on most sites.

Conservative religious and political groups, concerned a separate domain legitimized porn, helped stall .xxx's creation throughout the 2000s, Lawley said. "But pornography is out there, and it's not going to go away," he said. "Our slogan is: Let's be adult about it."

ICM, as the domain operator, has contracted with about 60 to 70 domain registrars worldwide to process the initial launch for verified businesses, which ends Oct. 28. Those outside the adult industry also can register .xxx domains during this time, protecting their famous names or brands from others who might hijack it for salacious purposes.

Registration then will open to the general public on Nov. 8.

Explore further: Premier US album chart revamped to include streaming

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Registration begins for .xxx Internet porn domain

Sep 07, 2011

Pornography dealers can start registering on the industry's own exclusive .xxx web domain on Wednesday following its approval by an international regulatory body earlier this year, the domain operator said.

Porn sites closer to .xxx Web address (Update)

Jun 25, 2010

(AP) -- It may soon be easier to block Internet porn: The agency that controls domain names said Friday it will consider adding .xxx to the list of suffixes people and companies can pick when establishing ...

Global agency reconsiders '.xxx' for porn sites

Mar 10, 2010

(AP) -- A global Internet oversight agency is reopening discussions about whether to create a ".xxx" domain name as an online red-light district where porn sites can set up shop away from the wandering eyes ...

Recommended for you

YouTube goes online for second Music Awards

Nov 20, 2014

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

China Premier calls for greater role in shaping Web

Nov 20, 2014

Chinese Premier Li Keqiang Thursday demanded a greater role for Beijing in shaping the global Internet, calling for "order" online as he failed to address his government's censorship of content it deems politically ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.