Sony console in spotlight at Tokyo Game Show

Sep 15, 2011 by Yuka Ito
A model displays Sony Computer Entertainment's new portable videogame console "PlayStation Vita", while visitors try it out at the annual Tokyo Game Show in Chiba, suburban Tokyo on September 15. Asia's biggest annual video game industry event is underway in Japan, offering hardcore gamers their first chance to get their hands on Sony's next generation Vita console.

Asia's biggest annual video game industry event got underway in Japan on Thursday, with games for phones and tablets challenging traditional console kings Sony, Microsoft and Nintendo.

Nearly 200 hardware and software makers gathered for the four-day Tokyo Game Show at Makuhari Messe convention hall, where gamers had their first chance to try out Sony's next generation Vita console.

Gree, a rapidly growing Japanese social networking service set up in 2004 offering games for mobile phones, made its debut at the show with one of the biggest booths.

As models dressed as game characters walked around the hall amid the clatter of electronic noise, the mood was far from the kind of Japanese restraint that followed the March 11 earthquake and tsunami six months ago.

Nintendo did not take part in the annual event, but held its own showcase on Tuesday as it looks to revive sales of its struggling 3DS console that boasts three-dimensional images without users having to wear special glasses.

One of the big attractions was Sony's Vita console, which does not hit stores in Japan until December 17.

Among the titles the new console boasts is Reality Fighters, in which players can create their own combat avatar.

The game allows users to map their face using one of the Vita's two cameras, select from a range of body shapes and weapons and even use their current surroundings as the backdrop for the battle.

The Vita is the latest step in Sony's drive to push a library of content through its game consoles, smartphones and tablet computers as it faces competition from Apple's iTunes and App store and hardware rivals such as Nintendo.

Visitors and exhibitors crowd the floor at the annual Tokyo Game Show in Chiba, suburban Tokyo, on September 15. Asia's biggest annual video game industry event is underway, with games for phones and tablets challenging traditional console kings Sony, Microsoft and Nintendo.

The PS Vita features a five-inch (12.7 cm) multi-touch OLED (organic light emitting diode) screen with a pad on the back for "touch, grab, trace, push and pull" finger motions. The handset also has front and rear facing cameras.

Users will be able to use the device to watch videos, listen to music, connect to internet sites and social media networks such as Facebook and Twitter.

The Vita's launch comes as both Sony's PlayStation and Nintendo's gaming models are under increasing pressure from cheap smartphone games that can be quickly downloaded and played, as well as social networks.

Nintendo cut the price of its 3DS game console by up to 40 percent only six months after it launched due to weak sales.

On Tuesday it announced some upgrades to the device, a new pink version targeted at women and 30 new game titles to help drive hardware sales.

Reflecting the popularity of social games, the number of game titles for smartphones rose to 98 at this year's show from 50 in 2010, and those for tablet PCs, such as Apple's iPad and Android-powered machines, hit 29 from 18.

"Video games used to be the domain of keen users willing to spend tens of thousands of yen," said Yoichi Wada, chairman of the Computer Entertainment Supplier's Association, the organiser of the event.

Gaming fans play Sony Computer Entertainment's new portable videogame console "PlayStation Vita" at the annual Tokyo Game Show in Chiba, suburban Tokyo on September 15. Asia's biggest annual video game industry event is underway, with games for phones and tablets challenging traditional console kings Sony, Microsoft and Nintendo.

But the market is now expanding for casual users as smartphones gain popularity, Wada said in a keynote speech.

Yoshikazu Tanaka, Gree's founder and chief executive officer, said the company was expanding its global operations, building offices in such places as San Francisco and London.

"Our vision is to create services that can be used by one billion people," in the next three to five years, he said.

"Smartphones are offering the opportunity. We should get the chance to please one billion people and change their lives."

On show Thursday were blockbuster franchises such as Metal Gear Solid and Monster Hunter as well as more unique applications.

One app helped people coordinate their daily outfits. Also popular were musical games exploiting the popularity of pop stars such as girl group AKB48 or virtual ones such as hologram idol Hatsune Miku, aimed at young Japanese men.

The Tokyo Game Show opens to the public from Saturday. Organisers expect up to 190,000 people to attend.

Explore further: FINsix small-size laptop adapter uses special power platform

add to favorites email to friend print save as pdf

Related Stories

Sony to launch PlayStation Vita in December

Sep 14, 2011

Sony will release its next-generation PlayStation Vita games console in Japan on December 17, it said on Wednesday, as it looks to mount a fresh challenge to rivals including struggling Nintendo.

Sony unveils new 'NGP' portable game console

Jan 28, 2011

Japanese entertainment giant Sony on Thursday unveiled a new portable touchscreen gaming console as it looks to launch a fresh challenge to Nintendo and Apple in the competitive mobile gaming market.

Nintendo seeks to rev up 3DS with holiday games

Sep 13, 2011

Nintendo is readying an array of video games for the holidays in an aggressive attempt at catch-up for lost time from the sales delay of the 3DS portable machine last year.

Nintendo's 'Revolution' becomes 'Wii'

Apr 27, 2006

Japan's Nintendo announced that its new gaming console -- known during development as "Revolution" -- will be called "Wii" and will be unveiled next month. ...

Sony unveils next-gen portable device 'Vita'

Jun 07, 2011

Sony Corp. on Monday took the wraps off its next generation portable gaming machine, PlayStation Vita, a touch-interface and motion-sensitive handheld that outdoes its workhorse PlayStation Portable and will ...

Recommended for you

Study: Samsung phone durable, but iPhone has edge

Apr 14, 2014

Samsung's new Galaxy S5 smartphone is more durable than last year's model and other leading Android phones, but the iPhone 5s outperformed all of them in part because of its smaller size, a new study finds.

Invention loves collaboration at Milan show

Apr 14, 2014

Collaboration drove invention during Milan's annual International Furniture Show and collateral design week events, yielding the promise of homes without mobile phone chargers, and with more ergonomic seating, ...

Amazon 'to release smartphone later this year'

Apr 12, 2014

Amazon is preparing to release a smartphone in the second half of 2014, thrusting itself into a market already crowded with Apple and Samsung models, The Wall Street Journal reported.

User comments : 0

More news stories

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

Microsoft CEO is driving data-culture mindset

( —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

New clinical trial launched for advance lung cancer

Cancer Research UK is partnering with pharmaceutical companies AstraZeneca and Pfizer to create a pioneering clinical trial for patients with advanced lung cancer – marking a new era of research into personalised medicines ...

More vets turn to prosthetics to help legless pets

A 9-month-old boxer pup named Duncan barreled down a beach in Oregon, running full tilt on soft sand into YouTube history and showing more than 4 million viewers that he can revel in a good romp despite lacking ...