Social networking top online activity in US

September 13, 2011

US Internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released Monday by Nielsen.

"Social media's popularity continues to grow, connecting people with just about everything they watch and buy," Nielsen said in a quarterly state-of-social-media report.

Some 22.5 percent of time spent online in the United States was at social networks and , compared with slightly less than 10 percent spent in the second most popular category -- online games, the study indicated.

The popularity of social networks and blogs continued to soar, with four out of five "active" US Internet users visiting such online venues, according to Nielsen.

People in the United States spent more time at than at any other website, the report concluded.

Nielsen estimated that 140 million people, approximately 70 percent of active US Internet users, visited Facebook in May -- spending a combined 53.5 billion minutes at the website.

An overall look at 10 major global markets showed that social networks and blogs reach about three-quarters of Internet users, according to Nielsen.

Among the 10 online markets tracked by , Australian Internet users spent the most time at social networks and blogs.

Explore further: Americans spending more time on social networks: study

Related Stories

Recommended for you

Team develops targeted drug delivery to lung

September 2, 2015

Researchers from Columbia Engineering and Columbia University Medical Center (CUMC) have developed a new method that can target delivery of very small volumes of drugs into the lung. Their approach, in which micro-liters ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

nicknoname
not rated yet Sep 13, 2011
Now, this is why there is economic crisis in US

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.