Social networking top online activity in US

Sep 13, 2011

US Internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released Monday by Nielsen.

"Social media's popularity continues to grow, connecting people with just about everything they watch and buy," Nielsen said in a quarterly state-of-social-media report.

Some 22.5 percent of time spent online in the United States was at social networks and , compared with slightly less than 10 percent spent in the second most popular category -- online games, the study indicated.

The popularity of social networks and blogs continued to soar, with four out of five "active" US Internet users visiting such online venues, according to Nielsen.

People in the United States spent more time at than at any other website, the report concluded.

Nielsen estimated that 140 million people, approximately 70 percent of active US Internet users, visited Facebook in May -- spending a combined 53.5 billion minutes at the website.

An overall look at 10 major global markets showed that social networks and blogs reach about three-quarters of Internet users, according to Nielsen.

Among the 10 online markets tracked by , Australian Internet users spent the most time at social networks and blogs.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

Study: Social media users shy away from opinions

21 hours ago

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

nicknoname
not rated yet Sep 13, 2011
Now, this is why there is economic crisis in US