Online activity grows in a similar pattern to those of real-life networks

Sep 01, 2011

The activity of online communities does not grow in line with the number of users, according to a model recently published in the European Physical Journal B.

The Internet has given rise to its own sorting devices. Among these, tagging consists of assigning user-chosen keywords to a piece of information (such as a ) to facilitate searches. Lingfei Wu, a researcher at the City University of Hong Kong's Department of Media and Communication, used the tagging behaviour of social media application users to study the growth of online communities' activity.

Wu focused on two social media sites: and Delicious, in which a faster growth of overall tagging activity than of user population was observed. This phenomenon is called accelerated growth and confirms that tagging activity is not correlated in a linear way to the number of social media users using tagging. In this study, Wu suggests that the accelerating growth pattern originates from the effect of the community size on individual tagging behaviour. He found that despite the in the number of tags and of the population, communities have a heterogeneity (in terms of individual tagging activity) that remains constant over time, but differs across systems. Given this time-invariant , the average individual activity will grow as the system expands, leading to the accelerating growth of overall activity.

Previous studies focusing on real-world examples such as cities and exhibited similar growth pattern. This study shows that there are also accelerating growth patterns in the .

Immediate applications of modelling the online activity growth include predicting the server capacity required for social media sites on the basis of historical data. Future work will focus on devising a unified model that explains the regularity governing the scaling up of both real-life systems (e.g. biological species and cities) and virtual communities.

Explore further: New X-ray method shows how frog embryos could help thwart disease

More information: Wu L. (2011). The accelerating growth of online tagging systems. European Physical Journal B. DOI: 10.1140/epjb/e2011-20187-9

Related Stories

The 5 dimensions of online gifts

Jun 13, 2007

Different social media, such as wikis, MySpace, Flickr and various forums have different ways for people to give and receive gifts, according to Swedish scientists. To fully understand online gifting and the successes and ...

The Web: Social networking searches

Jun 07, 2006

Media mogul Martha Stewart is launching an online social network for women -- joining other entrepreneurs who are starting similar projects and are collectively propelling social networks into the mainstream of the Internet, ...

The life and death of online communities

Mar 08, 2010

The more heterogeneous the community of an online chat channel, the more chances the channel has to survive over time. This has been concluded in a new joint study carried out by researchers of the University of Haifa and ...

Recommended for you

Bringing life into focus

May 17, 2013

Spinning-disk confocal microscopy is an optical imaging technique that can be used to generate detailed three-dimensional fluorescence images of living cells and their contents. Although a powerful tool for ...

World's smallest droplet

May 17, 2013

(Phys.org) —Physicists may have created the smallest drops of liquid ever made in the lab. That possibility has been raised by the results of a recent experiment conducted by Vanderbilt physicist Julia Velkovska and her ...

User comments : 0

More news stories

New principle may help explain why nature is quantum

Like small children, scientists are always asking the question 'why?'. One question they've yet to answer is why nature picked quantum physics, in all its weird glory, as a sensible way to behave. Researchers ...

Honeybees trained in Croatia to find land mines

(AP)—Mirjana Filipovic is still haunted by the land mine blast that killed her boyfriend and blew off her left leg while on a fishing trip nearly a decade ago. It happened in a field that was supposedly ...

Russia retrieves mice, newts from space

A Russian capsule filled with 45 mice and 15 newts along with other small animals returned from a month's mission in orbit on Sunday with data scientists hope will pave the way for a manned flight to Mars.

German energy shift faces headwinds

Tense engineers have their eyes peeled on complex colour-coded diagrams on a wall-sized screen that makes their control room look like the inside of a spaceship.