Hulu launches in Japan in first foray outside US

September 1, 2011
hulu logo. US online video service Hulu.com has begun streaming movies and television shows in Japan in its first expansion outside the United States.

US online video service Hulu.com has begun streaming movies and television shows in Japan in its first expansion outside the United States.

Hulu, a joint venture between The ., NBC Universal, News Corp. and Providence Equity Partners, a private equity firm, said the popular video service will cost Japanese subscribers 1,480 yen ($19) a month.

Unlike in the United States, where Hulu provides both free and premium services, the offering in Japan is subscription-only.

Japanese subscribers can watch advertising-free Hulu programming using personal computers, , Web-connected TVs, video game consoles, Blu-ray players and smartphones.

Hulu senior vice president Johannes Larcher said in a blog post that Hulu's launch in Japan is part of the service's plan to become a "global brand."

"We are taking a first, but important step to make good on our aspiration to serve customers all over the world," Larcher said. "This is just the first of more markets outside of the US for Hulu."

Hulu said it plans to eventually add Japanese-produced content and content from across the Asian region to the service in Japan.

"We are in Japan for the long term, and excited to continue building our product for Japanese consumers," Larcher said.

Hulu's owners have reportedly been seeking to sell the company and potential suitors include , Yahoo!, Amazon and , according to the Wall Street Journal.

Explore further: Disney joins NBC and News Corp. with Hulu stake

Related Stories

Disney joins NBC and News Corp. with Hulu stake

April 30, 2009

(AP) -- The Walt Disney Co. is taking a stake in Hulu.com. This means titles from The Walt Disney Studios library of films and full-length episodes of ABC television shows will join the online video site.

No IPO for Hulu for now: report

December 21, 2010

US online video entertainment site Hulu has decided not to go public for now and may examine other financing options, The Wall Street Journal reported late Monday.

Google in talks to buy Hulu: report

July 1, 2011

Google is in preliminary talks to acquire the online video site Hulu, the Los Angeles Times reported on its website Friday, citing anonymous sources familiar with the discussions.

Recommended for you

Sydney makes its mark with electronic paper traffic signs

July 28, 2015

Visionect, which is in the business of helping companies build electronic paper display products, announced that Sydney has launched e-paper traffic signs. The traffic signage integrates displays from US manufacturer E Ink ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.