Hulu launches in Japan in first foray outside US

Sep 01, 2011
hulu logo. US online video service Hulu.com has begun streaming movies and television shows in Japan in its first expansion outside the United States.

US online video service Hulu.com has begun streaming movies and television shows in Japan in its first expansion outside the United States.

Hulu, a joint venture between The ., NBC Universal, News Corp. and Providence Equity Partners, a private equity firm, said the popular video service will cost Japanese subscribers 1,480 yen ($19) a month.

Unlike in the United States, where Hulu provides both free and premium services, the offering in Japan is subscription-only.

Japanese subscribers can watch advertising-free Hulu programming using personal computers, , Web-connected TVs, video game consoles, Blu-ray players and smartphones.

Hulu senior vice president Johannes Larcher said in a blog post that Hulu's launch in Japan is part of the service's plan to become a "global brand."

"We are taking a first, but important step to make good on our aspiration to serve customers all over the world," Larcher said. "This is just the first of more markets outside of the US for Hulu."

Hulu said it plans to eventually add Japanese-produced content and content from across the Asian region to the service in Japan.

"We are in Japan for the long term, and excited to continue building our product for Japanese consumers," Larcher said.

Hulu's owners have reportedly been seeking to sell the company and potential suitors include , Yahoo!, Amazon and , according to the Wall Street Journal.

Explore further: Netflix branches into films with 'Crouching Tiger' sequel

add to favorites email to friend print save as pdf

Related Stories

Disney joins NBC and News Corp. with Hulu stake

Apr 30, 2009

(AP) -- The Walt Disney Co. is taking a stake in Hulu.com. This means titles from The Walt Disney Studios library of films and full-length episodes of ABC television shows will join the online video site.

Google in talks to buy Hulu: report

Jul 01, 2011

Google is in preliminary talks to acquire the online video site Hulu, the Los Angeles Times reported on its website Friday, citing anonymous sources familiar with the discussions.

No IPO for Hulu for now: report

Dec 21, 2010

US online video entertainment site Hulu has decided not to go public for now and may examine other financing options, The Wall Street Journal reported late Monday.

Recommended for you

The New York Times to cut 100 newsroom jobs

5 hours ago

The New York Times Co. says it is cutting about 100 newsroom jobs through buyouts and layoffs in an effort to trim costs and focus more on its digital efforts.

What's PayPal's first solo move?

Sep 30, 2014

PayPal's impending split from long-time partner eBay Inc. will ratchet up its appeal to online retail competitors such as Amazon.com and give it the freedom to aggressively take on new mobile pay challeng ...

AOL to feed more video, news to Microsoft's MSN

Sep 30, 2014

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

User comments : 0