Google paid $125 million for Zagat: WSJ

Sep 09, 2011
A Zagat book sits on a bookshelf at the Books & Books store on September 8, in Miami, Florida. Internet search and advertising giant Google paid around $125 million for restaurant review guide Zagat, The Wall Street Journal reported on Friday.

Internet search and advertising giant Google paid around $125 million for restaurant review guide Zagat, The Wall Street Journal reported on Friday.

Google announced the acquisition on Thursday but did not disclose how much it paid for Zagat Survey, which provides reviews of restaurants, hotels and other attractions in more than 100 cities around the world.

Announcing the purchase, vice president Marissa Mayer said Zagat "will be a cornerstone of our local offering -- delighting people with their impressive array of reviews, ratings and insights."

The Mountain View, California-based Google is expected to integrate Zagat's reviews with its popular online services such as .

Zagat, which relies on more than 350,000 contributors around the world but has only 100 full-time employees, has been facing competition online from free restaurant review sites such as Yelp and has been for sale since January 2008.

Press reports at the time said Zagat was seeking $200 million.

Google's acquisition of Zagat comes nearly two years after it failed in a bid to buy .

Explore further: Verizon 2Q profit rises 93 percent

add to favorites email to friend print save as pdf

Related Stories

Would a Google purchase of Yelp draw regulatory interest?

Dec 21, 2009

Google Inc.'s reported plans to acquire local-listings service Yelp may face difficulties, with regulators attuned to the Mountain View, Calif.-based company's established dominance of the Internet-search and advertising ...

Recommended for you

Verizon 2Q profit rises 93 percent

2 hours ago

Verizon reported Tuesday that its second-quarter earnings nearly doubled after it secured full ownership of Verizon Wireless.

Comcast 2Q earnings top views on Internet hookups

3 hours ago

Comcast Corp.'s second-quarter net income rose 15 percent to nearly $2 billion as it added high-speed Internet customers at a faster pace than a year ago and video subscriber losses moderated.

Ex-Qualcomm exec pleads guilty to insider trading

17 hours ago

A former high-ranking executive of US computer chip giant Qualcomm pleaded guilty Monday to insider trading charges, including trades on a 2011 deal for Atheros Communications, officials said.

Media venture creates press litigation fund

18 hours ago

The media venture created by entrepreneur Pierre Omidyar said Monday it was establishing a fund to help defend journalists in cases involving freedom of the press.

User comments : 0