Google says India Internet users to triple

Sep 16, 2011
Google expects India's Internet users to triple by 2014 as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper, a report said Friday.

Google expects India's Internet users to triple by 2014 as telecom carriers invest in high-speed wireless infrastructure and smartphones become cheaper, a report said Friday.

Google's country head in India, Rajan Anandan, told the Wall Street Journal that the company forecasts India will reach at least 300 million Internet users by 2014, up from about 100 million now.

With just eight percent of its 1.2-billion population online, India is already the third-largest by users, behind China and the United States.

"Despite a lot of the infrastructure challenges we have as a country, 100 million Indians are online," Anandan, a former Microsoft executive who took over Google's India operations in March, told the newspaper.

"They're spending a huge amount of time online and they're doing a varied set of things online."

But capitalizing on that huge emerging audience will be challenging in a country where television and newspapers draw the most advertising and the government is throwing up regulatory hurdles.

"Making money off that growing audience, though, is proving difficult thus far for and other Internet companies," Anandan told the newspaper.

Indian online ad spending is only about $200 million per year -- a small fraction of the $80 billion global industry.

E-commerce like airline and movie ticket sales generate about $5 billion in revenue in India compared to a massive $80 billion in neighbouring China, the newspaper said.

Anandan said he expected the next 200 million Indian web users to mainly access the Internet on the high-speed wireless networks that carriers are in the process of rolling out countrywide.

But for India to increase Internet use it is also crucial that mobile bring out smartphones at prices which India's masses can afford, he said.

Explore further: N.Korea's Internet appears to collapse after Sony hack (Update)

add to favorites email to friend print save as pdf

Related Stories

Facebook clinches top spot in India: research

Aug 26, 2010

Facebook has become the number one social networking site in India, toppling Google-owned Orkut in one of the few major markets the site had a leadership position, a survey showed Thursday.

India hungry for everyday Internet access

Aug 14, 2011

India has built a global reputation as a major player in information technology, but lack of Internet access among its own citizens is posing a threat to long-term growth.

Recommended for you

Britain's UKIP issues online rules after gaffes

Dec 21, 2014

UK Independence Party (UKIP), the British anti-European Union party, has ordered a crackdown on the use of social media by supporters and members following a series of controversies.

Sony saga blends foreign intrigue, star wattage

Dec 21, 2014

The hackers who hit Sony Pictures Entertainment days before Thanksgiving crippled the network, stole gigabytes of data and spilled into public view unreleased films and reams of private and sometimes embarrassing ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.