Facebook revenue estimated at $4.27 billion

Sep 20, 2011
Facebook's global revenue is expected to double this year to $4.27 billion, research firm eMarketer said Tuesday.

Facebook's global revenue is expected to double this year to $4.27 billion, research firm eMarketer said Tuesday.

The Palo Alto, California-based social network is expected to earn $3.8 billion worldwide this year in advertising revenue, eMarketer said, up 104 percent from the $1.86 billion it raked in last year.

The research firm also said revenue from Facebook Credits, the currency used on the site, is estimated to reach $470 million, up from $140 million last year.

"Facebook's will continue to diversify, with ads representing a decreasing proportion of total revenue while other sources such as Facebook Credits will grow," eMarketer principal analyst Debra Aho Williamson said in a statement.

Facebook will earn $5.78 billion in worldwide ad revenue in 2012, eMarketer estimated.

As a privately held company Facebook does not disclose figures on its .

, the world's largest social network with more than 750 million members, is expected to go public next year and would have to open its books to conduct an .

Explore further: IBM dips into Twitter stream for business insights

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