Facebook revenue estimated at $4.27 billion

Sep 20, 2011
Facebook's global revenue is expected to double this year to $4.27 billion, research firm eMarketer said Tuesday.

Facebook's global revenue is expected to double this year to $4.27 billion, research firm eMarketer said Tuesday.

The Palo Alto, California-based social network is expected to earn $3.8 billion worldwide this year in advertising revenue, eMarketer said, up 104 percent from the $1.86 billion it raked in last year.

The research firm also said revenue from Facebook Credits, the currency used on the site, is estimated to reach $470 million, up from $140 million last year.

"Facebook's will continue to diversify, with ads representing a decreasing proportion of total revenue while other sources such as Facebook Credits will grow," eMarketer principal analyst Debra Aho Williamson said in a statement.

Facebook will earn $5.78 billion in worldwide ad revenue in 2012, eMarketer estimated.

As a privately held company Facebook does not disclose figures on its .

, the world's largest social network with more than 750 million members, is expected to go public next year and would have to open its books to conduct an .

Explore further: Pinterest buys startup with image organizing skills

add to favorites email to friend print save as pdf

Related Stories

Advertisers flocking to Facebook: eMarketer

Aug 13, 2010

Internet research firm eMarketer on Thursday reported that advertisers are flocking to Facebook and will spend more than a billion dollars at the world's top online social network.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Facebook, Omniture expand marketing partnership

Mar 03, 2010

(AP) -- Facebook and Omniture, the Web analytics software maker, said Wednesday they are working together to help companies use the world's largest social network as a marketing channel.

Facebook's $200M investment values co. at $10B

May 26, 2009

(AP) -- Facebook is getting a $200 million investment from a Russian Internet investor that values the social networking company at $10 billion even though it has yet to turn a profit.

Recommended for you

Teens love vacation selfies; adults, not so much

10 hours ago

(AP)—Jacquie Whitt's trip to the Galapagos with a group of teenagers was memorable not just for the scenery and wildlife, but also for the way the kids preserved their memories. It was, said Whitt, a "selfie ...

US spy agency patents car seat for kids

14 hours ago

Electronic eavesdropping is the National Security Agency's forte, but it seems it also has a special interest in children's car seats, Foreign Policy magazine reported Wednesday.

Country Web domains can't be seized: regulator

16 hours ago

The Internet's regulatory authority said Wednesday that country-specific Web domains cannot be seized in court proceedings, as it sought to quash an effort to recover assets in terrorism-related lawsuits.

User comments : 0