Branding like Beckham

A new study in the Journal of Small Business Management shows that promoting the fact that the business is a "family" business positively influences customer purchasing decisions.

Languages affect brand perception and the English and Spanish gender system presents specific problems, such as whether a car is masculine or feminine.

What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising.

Companies spend millions to develop their brand's personality, in hopes that it can help sell products. But they've had no way of measuring whether that personality actually appeals to consumers. Now, research from North ...

Reports this week that celebrities are earning up to $10,000 per tweet on Micro-blogging site Twitter has caught the attention of ordinary social media users who are now asking how they can make money too.

The negative reaction to Starbucks' redesigned logo by the company's self-described most loyal customers may be attributable to the strong connection Starbucks' consumers feel toward the brand, according to research co-authored ...

In a new business, sometimes the better part of wisdom is knowing when to quit, a new study concludes.

Tourists set on relaxing and socialising when they reach their holiday destination tend to do little advance research on the internet before making their trip, but are more likely to share travel information and photos on ...

Countries that have higher levels of corruption struggle to attract and retain skilled workers report the authors of a new study published in EMBO reports.

In today's virtual world, it's easy to downplay the significance of place. Yet when it comes to regional prosperity, geography matters. Income and job growth is not random but rather spill over from one region to another, ...

Although the value of our property might rise, we do not on that account increase our consumption. This is the conclusion by economists from University of Copenhagen and University of Oxford in new research which is contrary ...

(Phys.org) —Saving is a critical first step on the path to financial security. But many low-income families find it challenging to choose saving for the future over meeting pressing spending needs today.