RIM says committed to PlayBook amid price cuts

Sep 29, 2011
Customers try out BlackBerry 'PlayBooks' in Mumbai on June 22. US retailers have slashed the price of the PlayBook tablet from BlackBerry maker Research In Motion by up to $200.

BlackBerry maker Research In Motion (RIM) dismissed a report on Thursday that it was pulling the plug on its PlayBook tablet computer.

Major US retailers, meanwhile, slashed the price of the PlayBook by up to $200. The move comes a day after Amazon unveiled a tablet rival with a $199 price tag.

RIM stressed its commitment to the PlayBook after Collins Stewart analyst John Vihn said the Canadian company has stopped production of the device.

"Any suggestion that the BlackBerry PlayBook is being discontinued is pure fiction," RIM said. "RIM remains highly committed to the tablet market."

Sales of the PlayBook have been sluggish since the device went on sale in mid-April with a $499 price tag for the 16-gigabyte model, $599 for the 32GB version and $699 for the 64GB model.

Best Buy, Staples and Office Max were offering the PlayBook for $299, $399 and $499 on Thursday. Office Depot was selling the device for $100 off.

The PlayBook was still being offered for its original price at RIM's online store and through US carrier Sprint.

Amazon unveiled a tablet computer, the Kindle Fire, on Wednesday which costs $199, less than half the price of the market-leading iPad from Apple.

The cheapest iPad costs $499.

During its last quarterly earnings report RIM said it had shipped 200,000 PlayBooks in the quarter. Analysts had expected shipments of 700,000.

Apple sold 9.25 million iPads last quarter.

RIM shares have plunged recently as the Waterloo, Ontario-based company struggles to compete with Apple's iPhone and smartphones powered by Google's Android platform.

RIM shares, which have lost half of their value since the beginning of the year, shed 3.37 percent on Wall Street on Thursday to close at $21.16.

During an earnings call with analysts, RIM co-chief executive Mike Lazaridis said the past few quarters have been "challenging" but expressed confidence the company is "on track to return to growth in the third quarter and beyond."

Explore further: Motorola unveils three smart phones for return to China

add to favorites email to friend print save as pdf

Related Stories

RIM recalling 1,000 PlayBook tablets

May 16, 2011

Blackberry maker Research In Motion (RIM) said Monday it is recalling around 1,000 PlayBook tablet computers because of an operating system issue.

RIM shares drop as PlayBook panned

Apr 15, 2011

Shares in Canada's Research In Motion fell on Thursday as the BlackBerry maker's new tablet computer, the PlayBook, received desultory initial reviews. ...

Recommended for you

Standalone wireless info display device an easy fit

Jan 25, 2015

A Latvian team has come up with a good-looking WiFi display device, connecting to the Internet using WiFi, which runs on a high-capacity built-in battery and tracks what's important to you. This is a standalone ...

Technology improves avalanche gear for backcountry skiers

Jan 25, 2015

As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they've put a special emphasis on gear and equipment ...

Your future office desk may remind you, hey, to move it

Jan 23, 2015

Workers in all industries know by now that having a "desk" job might have its perks but frequent exercise is not one of them. Ample warnings from health experts have been headlined in the press reminding ...

Hands-on with Microsoft's hologram device

Jan 23, 2015

Microsoft didn't use skydivers or stunt cyclists to introduce what it hopes will be the next big leap in computing technology. Instead, with its new HoloLens headset, the company is offering real-world examples ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.