Americans tap into location-based services: study

Sep 06, 2011
A man looks at the internet site Foursquare. One in four Americans uses their cellphone to get directions or to receive recommendations about nearby attractions based on their present location, according to a survey published on Tuesday.

One in four Americans uses their cellphone to get directions or to receive recommendations about nearby attractions based on their present location, according to a survey published on Tuesday.

The survey by the Pew Research Center's Internet & American Life Project found that a much smaller number -- five percent of owners, or four percent of all US adults -- use their phones to "check in" with geosocial services such as Foursquare or Gowalla.

Twenty-eight percent of cellphone owners use their phones to get directions such as GPS-enabled map services or recommendations based on their current , Pew said. That translates to 23 percent of all American adults.

Eighty-three percent of American adults aged 18 and older own a cellphone, according to Pew

Forty-two percent of cellphone owners own a smartphone and they are more likely to use location-based services, Pew said.

Nearly six out of 10 smartphone owners -- 58 percent -- use a geosocial or a location-based information service of some kind, the survey found.

Nine percent of Internet users add their location on social networking sites such as Facebook, Twitter, or LinkedIn, Pew said.

"Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones' geolocation capabilities in other ways," said Kathryn Zickuhr, co-author of the report.

"Smartphone owners are using their phones to get fast access to location-relevant information on-the-go," Zickuhr said.

The survey of 2,277 was conducted between April 26 and May 22 and has a margin of error of plus or minus two percentage points.

Explore further: Facebook awards 'Internet Defense Prize'

add to favorites email to friend print save as pdf

Related Stories

Texting on the rise among US adults: Pew survey

Sep 03, 2010

More American adults are texting but they are not tapping out nearly as many messages per day on their cellphones as teenagers, according to a new survey from the Pew Research Center.

85 percent of US adults own cellphone: survey

Feb 04, 2011

Mobile phones are the most popular gadget among adult Americans followed by computers, digital music players, game consoles and electronic book readers, according to a new survey.

Recommended for you

Google to help boost Greece's tourism industry

47 minutes ago

Internet giant Google will offer management courses to 3,000 tourism businesses on the island of Crete as part of an initiative to promote the sector in Greece, industry union Sete said on Thursday.

Music site SoundCloud to start paying artists

7 hours ago

SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

Facebook awards 'Internet Defense Prize'

16 hours ago

Facebook awarded a $50,000 Internet Defense Prize to a pair of German researchers with a seemingly viable approach to detecting vulnerabilities in Web applications.

Twitter tries to block images of Foley killing

Aug 20, 2014

Twitter and some other social media outlets are trying to block the spread of gruesome images of the beheading of journalist James Foley by Islamic State militants, while a movement to deny his killers publicity ...

User comments : 0