Online ad revenue exceeds print in Canada: study

Aug 03, 2011
Online advertising revenues have surpassed those of newspapers in Canada and are expected to grow further
Online advertising revenues have surpassed those of newspapers in Canada and are expected to grow further in the coming years, according to a study published Tuesday.

Online advertising revenues have surpassed those of newspapers in Canada and are expected to grow further in the coming years, according to a study published Tuesday.

The Interactive Advertising Bureau of Canada (IAB) said online ad revenues exceeded expectations to rise by 23 percent to Can$2.23 billion ($2.32 billion) in 2010, making them second only to television in terms of media ad revenue.

IAB President Paula Gignac called the rise a "watershed moment for the digital community in Canada," adding that the future looks "extremely positive" considering the rise of mobile and interactive advertising.

Advertising revenues for print media grew a mere four percent to reach Can$2.1 billion in 2010, while television revenues grew 9 percent to reach Can$3.4 billion, according to the report.

Search advertising continues to lead, accounting for Can$907 million, or 41 percent, of online revenue, followed by display advertising -- such as banners and ads on websites (31 percent) -- and (26 percent), according to the report, which cited figures from a major industry group.

Online video advertising grew by 85 percent from 2009 to 2010, while email declined, but both account for a small percentage of overall digital ad revenues, the study said.

In Canada, the Internet accounts for 15.9 percent of all media , a higher percentage than in the United States (15.4 percent) or France (15.6 percent) but lower than Britain, Germany and Scandinavian countries, where it accounts for 28.7 percent.

Explore further: Amazon launches 3D printing store

add to favorites email to friend print save as pdf

Related Stories

Half-year record for US online ad revenue: IAB

Oct 12, 2010

US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.

Signs of recovery for online ad market in US

Apr 07, 2010

Online advertising revenue hit a record 6.3 billion dollars in the United States in the fourth quarter of the year, a bright spot in an otherwise dismal year, according to a report on Wednesday.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Recommended for you

Amazon launches 3D printing store

18 hours ago

Amazon announced Monday the launch of an online store for 3D printed items to allow consumers to customize and personalize items like earrings, pendants, dolls and other objects.

Samsung delays Tizen smartphone sales launch

23 hours ago

Samsung Electronics said Monday it would postpone the roll-out of its new smartphone based on Tizen, a home-grown operating system aimed at breaking away from Google's Android system.

Chinese portal Sohu reports $45 million loss

Jul 28, 2014

(AP)—Sohu.com Inc., operator of a popular Chinese Internet portal, said Monday it lost $45 million in the latest quarter while revenue rose 18 percent to $400 million.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

Star_Gazer
not rated yet Aug 03, 2011
Those are some hairy hands...
sherriffwoody
not rated yet Aug 04, 2011
Thats being hairest man, I take offence to those who are hairest against my hairs