Microsoft gets social with China's Renren

Aug 24, 2011
US software giant Microsoft will team up with Renren to integrate their social-networking services in China, the companies announced Wednesday.

US software giant Microsoft will team up with Renren to integrate their social-networking services in China, the companies announced Wednesday.

The two firms announced in a joint statement a "strategic cooperation" between Renren and China, which runs Microsoft's online business in China.

Under the deal, Renren and MSN China will share a wide range of applications and services across their platforms, including unified account log-in, content , and finding and communicating with friends.

Renren, whose name means "everyone" in English, was founded in 2005, a year after the launch of .

It is the leading social-networking Internet firm in China, where its US rival is subject to government censorship.

Renren reported 124 million active users on June 30 and a sign-up rate of two million new participants a month.

The Chinese firm debuted on the in early May.

In morning trade in New York, Renren shares were up 1.5 percent at $7.41, while Microsoft fell 0.5 percent to $24.60.

Explore further: Al-Jazeera's AJ+ eyes young viewers on 'social stream'

add to favorites email to friend print save as pdf

Related Stories

Microsoft launches advertising platform in China

Sep 01, 2010

Microsoft has launched an advertising platform in China in an attempt to grab market share from rival Google, which has been wrangling with Beijing over censorship, state media said Wednesday.

Rivals say Facebook could be tough sell in China

Feb 14, 2011

Facebook may be eyeing a move into mainland China, but web firms there cast doubt on whether the social networking giant can tap the monster market -- assuming authorities lift a ban on the site.

Recommended for you

Protecting infrastructure with smarter CPS

1 hour ago

Security of IT networks is continually being improved to protect against malicious hackers. Yet when IT networks interface with infrastructures such as water and electric systems to provide monitoring and control capabilities, ...

Apple helps iTunes users delete free U2 album

14 hours ago

Apple on Monday began helping people boot U2 off their iTunes accounts after a cacophony of complaints about not wanting the automatically downloaded free album by the Irish rock band.

Habitual Facebook users: Suckers for social media scams?

19 hours ago

A new study finds that habitual use of Facebook makes individuals susceptible to social media phishing attacks by criminals, likely because they automatically respond to requests without considering how they are connected ...

YouTube to go offline in India on Android phones

20 hours ago

YouTube users in India will soon be able to save videos from the Google-owned service, making it possible to watch them offline, and the feature will eventually be available globally, the company said Monday.

Facebook vs. loneliness

Sep 15, 2014

Are people becoming lonelier even as they feel more connected online? Hayeon Song, an assistant professor of communication at UWM, explored this topic in recent research.

User comments : 0