London 2012 to be broadcast in 3D

Aug 31, 2011
A handout image obtained from the London 2012 organising committee (LOCOG) shows the London 2012 Olympic medals. The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

Viewers around the world will be able to watch major events such as the opening and closing ceremonies, athletics and swimming in 3D, said Panasonic, the official provider of broadcasting equipment to the Games.

More than 200 hours of sports will be transmitted using cutting-edge Panasonic technology during the two-week sporting extravaganza which begins on July 27 next year.

"There is no doubt that the will provide some of the best content for the 3D market in the future," said Panasonic managing executive officer Takumi Kajisha in a statement.

"3D TV will drastically change the way we experience this great sporting event in our living rooms."

said it reached agreement with the International Olympic Committee and Olympic Broadcasting Services (OBS) to make 3D broadcasting possible.

"We believe this production of the first live 3D Olympic Games will make the London 2012 Olympic Games one of the most significant in the history of broadcasting technology," said OBS managing director Manolo Romero.

Explore further: Boxing match pops up on phones as TV habits change

Related Stories

Sony, Panasonic, Samsung in 3D glasses deal

Aug 09, 2011

Japan's Sony and Panasonic and South Korea's Samsung Electronics said Tuesday they will jointly develop new standards for glasses used to watch 3D images on television, computer and movie screens.

Google Maps climbs to Olympic peaks

Feb 09, 2010

Google sent snowmobiles rigged with cameras into Canadian mountains so folks snug and warm at home will get views of slopes at the Winter Olympic Games kicking off on Friday.

Active Shutter 3D Technology for HDTV

Sep 25, 2009

(PhysOrg.com) -- Sony and Panasonic have recently announced a new technology, called "active shutter" for producing the experience of 3D on high definition TVs. The first models are expected to be available ...

Sony to film World Cup games in 3D

Jun 08, 2010

The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

Recommended for you

Boxing match pops up on phones as TV habits change

6 hours ago

It should have been a proud moment for TV: drawing in millions of viewers willing to pay big money for a much-hyped sports event, while at the same time showing the clout traditional media still holds.

Comcast must show what's next after collapse of deal

May 01, 2015

Comcast, which reports financial results on Monday, faces some tough questions about what's next for the country's biggest cable company after its dreams of a far-reaching network collapsed with the death of its $45 billion ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.