London 2012 to be broadcast in 3D

Aug 31, 2011
A handout image obtained from the London 2012 organising committee (LOCOG) shows the London 2012 Olympic medals. The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

Viewers around the world will be able to watch major events such as the opening and closing ceremonies, athletics and swimming in 3D, said Panasonic, the official provider of broadcasting equipment to the Games.

More than 200 hours of sports will be transmitted using cutting-edge Panasonic technology during the two-week sporting extravaganza which begins on July 27 next year.

"There is no doubt that the will provide some of the best content for the 3D market in the future," said Panasonic managing executive officer Takumi Kajisha in a statement.

"3D TV will drastically change the way we experience this great sporting event in our living rooms."

said it reached agreement with the International Olympic Committee and Olympic Broadcasting Services (OBS) to make 3D broadcasting possible.

"We believe this production of the first live 3D Olympic Games will make the London 2012 Olympic Games one of the most significant in the history of broadcasting technology," said OBS managing director Manolo Romero.

Explore further: Hand out money with my mobile? I think I'm ready

add to favorites email to friend print save as pdf

Related Stories

Sony, Panasonic, Samsung in 3D glasses deal

Aug 09, 2011

Japan's Sony and Panasonic and South Korea's Samsung Electronics said Tuesday they will jointly develop new standards for glasses used to watch 3D images on television, computer and movie screens.

Google Maps climbs to Olympic peaks

Feb 09, 2010

Google sent snowmobiles rigged with cameras into Canadian mountains so folks snug and warm at home will get views of slopes at the Winter Olympic Games kicking off on Friday.

Active Shutter 3D Technology for HDTV

Sep 25, 2009

(PhysOrg.com) -- Sony and Panasonic have recently announced a new technology, called "active shutter" for producing the experience of 3D on high definition TVs. The first models are expected to be available ...

Sony to film World Cup games in 3D

Jun 08, 2010

The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

Recommended for you

Hand out money with my mobile? I think I'm ready

14 hours ago

A service is soon to launch in the UK that will enable us to transfer money to other people using just their name and mobile number. Paym is being hailed as a revolution in banking because you can pay peopl ...

Quantenna promises 10-gigabit Wi-Fi by next year

Apr 16, 2014

(Phys.org) —Quantenna Communications has announced that it has plans for releasing a chipset that will be capable of delivering 10Gbps WiFi to/from routers, bridges and computers by sometime next year. ...

Tech giants look to skies to spread Internet

Apr 16, 2014

The shortest path to the Internet for some remote corners of the world may be through the skies. That is the message from US tech giants seeking to spread the online gospel to hard-to-reach regions.

Wireless industry makes anti-theft commitment

Apr 16, 2014

A trade group for wireless providers said Tuesday that the biggest mobile device manufacturers and carriers will soon put anti-theft tools on the gadgets to try to deter rampant smartphone theft.

Dish Network denies wrongdoing in $2M settlement

Apr 15, 2014

The state attorney general's office says Dish Network Corp. will reimburse Washington state customers about $2 million for what it calls a deceptive surcharge, but the satellite TV provider denies any wrongdoing.

Netflix's Comcast deal improves quality of video

Apr 14, 2014

Netflix's videos are streaming through Comcast's Internet service at their highest speeds in the past 17 months now that Netflix is paying for a more direct connection to Comcast's network.

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...

Chronic inflammation linked to 'high-grade' prostate cancer

Men who show signs of chronic inflammation in non-cancerous prostate tissue may have nearly twice the risk of actually having prostate cancer than those with no inflammation, according to results of a new study led by researchers ...