London 2012 to be broadcast in 3D

Aug 31, 2011
A handout image obtained from the London 2012 organising committee (LOCOG) shows the London 2012 Olympic medals. The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

Viewers around the world will be able to watch major events such as the opening and closing ceremonies, athletics and swimming in 3D, said Panasonic, the official provider of broadcasting equipment to the Games.

More than 200 hours of sports will be transmitted using cutting-edge Panasonic technology during the two-week sporting extravaganza which begins on July 27 next year.

"There is no doubt that the will provide some of the best content for the 3D market in the future," said Panasonic managing executive officer Takumi Kajisha in a statement.

"3D TV will drastically change the way we experience this great sporting event in our living rooms."

said it reached agreement with the International Olympic Committee and Olympic Broadcasting Services (OBS) to make 3D broadcasting possible.

"We believe this production of the first live 3D Olympic Games will make the London 2012 Olympic Games one of the most significant in the history of broadcasting technology," said OBS managing director Manolo Romero.

Explore further: High court uphold FCC power in cell tower disputes

add to favorites email to friend print save as pdf

Related Stories

Sony, Panasonic, Samsung in 3D glasses deal

Aug 09, 2011

Japan's Sony and Panasonic and South Korea's Samsung Electronics said Tuesday they will jointly develop new standards for glasses used to watch 3D images on television, computer and movie screens.

Google Maps climbs to Olympic peaks

Feb 09, 2010

Google sent snowmobiles rigged with cameras into Canadian mountains so folks snug and warm at home will get views of slopes at the Winter Olympic Games kicking off on Friday.

Active Shutter 3D Technology for HDTV

Sep 25, 2009

(PhysOrg.com) -- Sony and Panasonic have recently announced a new technology, called "active shutter" for producing the experience of 3D on high definition TVs. The first models are expected to be available ...

Sony to film World Cup games in 3D

Jun 08, 2010

The upcoming FIFA World Cup games will for the first time be filmed in 3D and broadcast in selected public viewing areas across the world, technology company Sony said on Tuesday.

Recommended for you

Carlos Slim company to buy US mobile phone firm

17 hours ago

Mexican phone giant America Movil, owned by billionaire Carlos Slim, announced Monday that its US unit reached a deal to acquire US mobile phone company Start Wireless Group.

As online video thrives, TV companies push back

May 14, 2013

The evolving TV and video industry faces uncertainty as it embraces new technology like wireless streaming, as traditional US broadcasters urged lawmakers Tuesday to help preserve their marketplace primacy.

User comments : 0

More news stories

Seniors are attractive targets for online fraud

Victims of online fraud need greater support to help them overcome the often serious health effects that follow discovery of the deception, QUT cybersecurity researcher Cassandra Cross says.

Holding drivers' attention

Each day, an average of nine people are killed in the United States and more than 1,000 injured by drivers doing something other than driving.