War of words: A look at media and for-profit colleges

Jul 26, 2011

Views on the role of for-profit colleges have been varied, opposing and very public. This debate had played out primarily in the media, and those sentiments were researched and analyzed in SAGE Open's "All-Out War: A Case Study in Media Coverage of For-Profit Higher Education".

Using neutral, positive and negative classifications, study author Tim Gramling tracks the life cycle--or rather news cycle-- of the topic of for-profit colleges in US media. The for coverage seems to be a May 2010 article in the Philadelphia Inquirer, Gramling notes.

"The immediate aftermath of the Inquirer story was that news outlets in Dayton, Atlanta, and
Kansas City repeated the critics' perspective that for-profits were predators taking advantage of low-performing students," wrote Gramling.

An analysis of articles from this time period shows that after months of relatively no coverage, there was a sharp spike in negative coverage for months to come. Gramling notes that the trend shifted in August after the Washington Post, which owns Kaplan University, wrote an article about the for-profit institutions' fight against regulatory action.

This video is not supported by your browser at this time.
An interview with the author of the article, Tim Gramling

"Furthermore, although negative news remained constant at about one story per week, neutral-to-positive stories outnumbered negative ones for the first time," said Gramling.

The battle in the court of is still being waged today, and Gramling asserts that it will continue "as long as conservatives and progressives fail to find common ground that places decision making in the hands of students while establishing effective quality control of for-profits."

Explore further: When casualties increased, war coverage became more negative

More information: The article "All-Out War: A Case Study in Media Coverage of For-Profit Higher Education" published in SAGE Open, is available free at: sgo.sagepub.com/content/early/… 414732.full.pdf+html

add to favorites email to friend print save as pdf

Related Stories

Nanotechnology Doesn't Make News

Dec 17, 2005

Nanotechnology is hailed by some scientists, venture capitalists, and government officials as the next industrial revolution. But two media experts at a program sponsored by the Wilson Center's Project on Emerging Nanotechnologies ...

Stem Cells Immune From Presidential Pressures

Jul 23, 2010

(PhysOrg.com) -- A newly published University of Arizona study shows that media coverage of stem cell research remained generally positive despite opposition from the George W. Bush White House. The study shows that news ...

Breast-healthy lifestyle worthwhile, study confirms

Oct 12, 2010

Having a family history of breast cancer can lead some people to wonder if their risk is out of their control. However, a study of more than 85,000 postmenopausal women observed that regular physical activity, maintaining ...

Recommended for you

When rulers can't understand the ruled

7 hours ago

Johns Hopkins University political scientists wanted to know if America's unelected officials have enough in common with the people they govern to understand them.

When casualties increased, war coverage became more negative

10 hours ago

As the number of U.S. casualties rose in Afghanistan, reporters filed more stories about the conflict and those articles grew increasingly negative about both the war effort and the military, according to a Penn State researcher. ...

Poll surveys residents of two war-torn African nations

15 hours ago

Researchers fanned out in one of the most dangerous corners of the globe late last year, asking residents of a brutalized part of the Democratic Republic of the Congo (DRC) their thoughts on violence, security, ...

Drunk driving women treated differently than men

16 hours ago

A study by Victoria University of Wellington's Health Services Research Centre explores attitudes and behaviours surrounding women and drink-driving, and the extent to which they have changed over the past decade.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

hush1
not rated yet Aug 07, 2011
We understand ownership. The battles are long over. The war is over. Forge an imaginary following, print the nonexistent or anything. Yes. Report what is 'said'. Reflect ownership.
We understand. The perfect nourishment for present and future Wikileaders/leakers.
Here.
Your shovel.