Smartphone use to soar in Asia: Nielsen

Jul 12, 2011
Two commuters stand using mobile phones on a railway platform in front of public housing apartments in Hong Kong in April 2011. Smartphone use is poised to soar in Asia bringing with it a dramatic change in how people there access information on the Internet, according to industry tracker Nielsen Company.

Smartphone use is poised to soar in Asia bringing with it a dramatic change in how people there access information on the Internet, according to industry tracker Nielsen Company.

While fewer than 20 percent of in the Asia Pacific have smartphones, nearly half of consumers intend to buy smartphones this year, Nielsen reported.

"Higher smartphone ownership will drastically change how is consumed," Nielsen said in an online message outlining its findings.

Data from the United States shows that smartphone users are far more likely to access the Internet or tend to their email using .

Smartphone owners are also prone to downloading applications to handsets, with users reportedly averaging 48 "apps" each and owners of Android-powered handsets installing about 35 of the mini-software programs.

Some smartphone users spend about a quarter of their time on the gadgets tending to Facebook posts and pages, according to Nielsen.

The market research company also expected the craze in the United States and Western Europe to spread into Asia.

"As the substitution effect of tablets tends to be against laptops, PCs and netbooks, many -- if not most -- tablet owners will also own a smartphone," Nielsen predicted.

"This creates an attractive niche group of 'super consumers' who can be reached through an additional high-engagement screen, but who will also have an additional need for seamless service and content mobility," it concluded.

Affordable and ample data plans from telecom service providers will be important to the adoption of smartphone lifestyles in Asia, according to Nielsen.

Explore further: WhatsApp says it now has half billion users

add to favorites email to friend print save as pdf

Related Stories

US consumers snapping up Android phones: survey

Oct 05, 2010

Smartphones powered by Google's Android software were the most popular among US consumers over the past six months ahead of the Blackberry and Apple's iPhone, the Nielsen Co. said on Tuesday.

Google phones unseat BlackBerry as US best seller

Aug 05, 2010

NPD Group has reported that smartphones running on Google-back Android software unseated BlackBerry devices as top-sellers in the United States during the second quarter of the year.

RIM unleashes BlackBerry Torch to take on iPhone

Aug 03, 2010

Research In Motion (RIM) on Tuesday unveiled a BlackBerry Torch to take on the hot-selling iPhone, avoiding comment on a plan in the United Arab Emirates to snuff out data service there.

Recommended for you

Amazon Prime wins streaming deal with HBO

7 hours ago

Amazon scored a deal Wednesday to distribute old shows from premium cable TV channel HBO to its monthly Prime subscribers, landing a blow on rival Netflix in the streaming video battle.

LinkedIn to anchor new San Francisco high-rise

17 hours ago

San Francisco Mayor Ed Lee says the professional networking site LinkedIn will expand its presence in the city by anchoring a high-rise office building under construction.

User comments : 0

More news stories

US urged to drop India WTO case on solar

Environmentalists Wednesday urged the United States to drop plans to haul India to the WTO to open its solar market, saying the action would hurt the fight against climate change.