Google decides to speed up Google+ for businesses

July 15, 2011 by Bob Yirka weblog
Google plus

Google’s new Google+ social networking site has apparently been a grand success thus far; so much so that businesses, despite Google asking them not to, have been signing up in droves. Google has said for months that it’s working on a corporate version of its new site, but has been sketchy to say the least, on details about when that might occur.

Businesses, not willing to wait have been signing up for the regular “personal” accounts, prompting Google to delete them. Now however, in an announcement by Google group product manager Christian Oestlien in a blog post, it appears Google is responding to the onslaught by promising to speed up the development and release of the business version, and also by announcing that it will accept a select few interested businesses as a test group, promising to release the names of those selected by as early as next week.

Google+, a direct competitor to Facebook, is Google’s latest attempt to reach out into the realm. Past efforts, such as Google Buzz, Orkut, and Google Wave, weren’t able to gain traction and eventually fell away, but this time around, it looks like Google might have come up with a legitimate competitor, though if it does succeed will have quite a mountain to climb, as Facebook just very recently announced that is has 750 million active users worldwide, and is still growing, albeit mostly in countries that are not the U.S.

This video is not supported by your browser at this time.

Businesses apparently see value in one aspect of Google+ in particular, the section called Sparks, which lets users type in an area of interest, and then provides them with a continues feed of sites about that particular topic when they save their topic to a list. Other parts of the site are more likely to be used by corporate employees as part of their job; creating Circles, for example, comprised of different work groups sounds like a very easy way to build usable org charts, and Hangouts could very easily replace in-person meetings or even regular video-conferencing.

The drawback here is that while the product is clearly well developed, it’s not completed, a fact the Google people keep reiterating. Because it’s still being tested, while being used, Google has put itself in a bit of a bind; they’ve created a product that users obviously want, but are hesitant to unleash it to the world at large before they’re reasonably sure they have the kinks worked out. There’s also the insinuation by Google, as there seems to be for all of its products, that there are other features they plan to include in + that no one outside of the company knows about.

Explore further: Google tightens bonds with YouTube users

Related Stories

Google makes Web search more social

February 17, 2011

Google is making Web search more social, weaving posts from the Twitter, Flickr, Blogger and other accounts of a user's friends into search results.

Google temporarily disables 'Realtime' search

July 4, 2011

Google Inc. has temporarily shut down a search engine feature that allows users to find real-time updates from Twitter, Facebook, FriendFeed and other social networking sites.

Recommended for you

Team develops targeted drug delivery to lung

September 2, 2015

Researchers from Columbia Engineering and Columbia University Medical Center (CUMC) have developed a new method that can target delivery of very small volumes of drugs into the lung. Their approach, in which micro-liters ...

Not another new phone! But Nextbit's Robin is smarter

September 2, 2015

San Francisco-based Nextbit wants you to meet Robin, which they consider as the smarter smartphone. Their premise is that no one is making a smart smartphone; when you get so big it's hard to see the forest through the trees. ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

tigger
not rated yet Jul 16, 2011
C'mon Google... throw more at this project, time is of the essence. Facebook are no doubt working feverishly as I type to incorporate friend groups / circles into Facebook... that's a huge feature advantage for you right now, get it out there to the masses ASAP!

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.