Murdoch introduces paywall for The Australian

Jun 07, 2011
News Corp CEO Rupert Murdoch watches a basketball match in Los Angeles, California. Murdoch's News Ltd said Tuesday it would start charging for online access to national broadsheet The Australian from October, although some content will remain free.

Rupert Murdoch's News Ltd said Tuesday it would start charging for online access to national broadsheet The Australian from October, although some content will remain free.

The newspaper's paywall will be modelled on the media mogul's , offering a mix of free and subscription-only material.

It will charge Aus$2.95 (US$3.17) a week for its Monday to Friday editions, giving access to its entire website, and Android apps as well as a new "m-site" specifically designed for mobile phones.

The cost will rise to Aus$4.95 to include The Weekend Australian.

Non-subscribers will still be able view breaking news, general news and stock market reports without paying, said Richard Freudenstein, chief executive of News Limited's digital business and The Australian.

"We believe that The Australian journalism has real value online as well as in print, and extensive research suggests our readers agree," he said.

"The introduction of subscription packages will not only open up a new and important , but also give us a much closer, more valuable, relationship with our most loyal and engaged readers."

Since Murdoch's . announced its intention to launch digital subscriptions in 2009 to counter shrinking newspaper circulation and eroding print advertising revenue, at least 50 papers around the world have begun charging for online journalism.

The Australian said a similar "freemium" model is expected to be extended to its sister tabloid papers -- Sydney's Daily Telegraph and Melbourne's Herald-Sun -- at a later date.

Explore further: Startups offer banking for smartphone users

add to favorites email to friend print save as pdf

Related Stories

The Times of London to charge for website

Mar 26, 2010

The Times of London and its sister paper The Sunday Times will charge readers to access the titles online from June, Rupert Murdoch's News International announced on Friday.

Future of newspapers is digital: Murdoch

May 28, 2009

News Corp. chairman Rupert Murdoch said on Thursday that the future of newspapers is digital, but it may be 10 to 15 years before readers go fully electronic.

Recommended for you

Startups offer banking for smartphone users

11 hours ago

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Thex1138
not rated yet Jun 07, 2011
There is no quality content to read in any Murdoch publication. When he takes over or consolidates media he sacks journalists, buffs up the advertising spaces, buys content from affiliated press outlets and masks the tabloid content behind 'staff writers'. The iPad app was advertorial-interruptus... Whilst in the middle of reading a story... An ad splashes and blocks the user from reading. Pretty lame actually.
So this and any other siloed Murdoch publication will not be missed.