Google hoping other sites like recommendation tool

Jun 02, 2011

Google Inc. is hoping other websites will like its recently introduced system for recommending online content and ads.

The leader has been using a "+1" recommendation button on its own site for two months. It became available to other publishers Wednesday.

The +1 feature is similar to the "Like" button that has become a staple at thousands of websites.

Pressing the +1 or Like button enables people to recommend an article, photo, product, video, song or some other kind of material to their online connections.

The personal endorsement also says something about an individual's interests and preferences. That's something both and Facebook want to know more about so they can do a better job placing the online ads that generate most of their revenue.

Facebook is gaining valuable insights as people increasingly spend more of their time on its website sharing their thoughts, photos and links. It's a troubling trend for Google because much of the information posted by Facebook's more than 500 million users can't be indexed by Google's search engine.

The growing popularity of Facebook haunts Google's former CEO . In a late Tuesday appearance at the D: All Things Digital conference, Schmidt described his inability to counter the threat posed by Facebook four years ago as the biggest regret of his decade-long stint as Google's CEO. He now serves as Google's executive chairman and an adviser to company co-founder , who replaced Schmidt as CEO nearly two months ago.

Page has made the development of more social networking features one of Google's top priorities.

Google is hoping people will latch on to the +1 button as a way of highlighting their recommendations in Google's influential search engine. The endorsements would only show up in the results of people who have told Google they share a common bond.

Personal recommendations also can be seen in the results of Microsoft Corp.'s Bing search engine. Bing is picking up the information for Facebook's Like button as part of a partnership. has grown closer to Facebook since it paid $240 million for a 1.6 percent stake in the service in 2007.

Explore further: Startups offer banking for smartphone users

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Former Google CEO 'screwed up' on Facebook threat

Jun 01, 2011

(AP) -- If he had an another chance, former Google CEO Eric Schmidt would have pressed the Internet search leader to focus more on mounting a challenge to Facebook while he was still running the company.

Microsoft's Bing leans more heavily on Facebook (Update)

May 16, 2011

(AP) -- Microsoft Corp.'s Bing search engine is increasing its emphasis on the recommendations shared within Facebook's online social network to give people something they can't find on Google's dominant search engine.

Google chief sees Bing as main threat

Sep 25, 2010

Google chief executive Eric Schmidt on Friday said that Microsoft's Bing search engine was the company's main threat, not Facebook or Apple.

Recommended for you

Startups offer banking for smartphone users

1 hour ago

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 0