Yahoo! buys online ad platform 5to1

May 18, 2011
Yahoo! on Wednesday announced that it has signed a deal to buy online advertising platform 5to1.

Yahoo! on Wednesday announced that it has signed a deal to buy online advertising platform 5to1.

The California-based Internet pioneer did not reveal financial terms of the acquisition.

"5to1's innovative platform and premium private marketplace will further enable Yahoo! to extend our leadership," said Wayne Powers, senior vice president of for Yahoo! in North America.

"5to1 provides additional access to publishers and unlocks the value of unsold inventory for premium brand advertisers."

US-based 5to1 launched in 2009 as a market for advertisers and website publishers when it comes to unsold supplies of premium ads.

Explore further: Premier US album chart revamped to include streaming

add to favorites email to friend print save as pdf

Related Stories

Gannett to partner with Yahoo on local advertising

Jul 16, 2010

(AP) -- Gannett Co., the largest U.S. newspaper publisher, is partnering with Yahoo Inc. to sell local online advertising. It's a deal that could help Gannett boost revenue as its traditional print business declines.

Recommended for you

YouTube goes online for second Music Awards

4 hours ago

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

China Premier calls for greater role in shaping Web

13 hours ago

Chinese Premier Li Keqiang Thursday demanded a greater role for Beijing in shaping the global Internet, calling for "order" online as he failed to address his government's censorship of content it deems politically ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.