Yahoo! buys online ad platform 5to1

May 18, 2011
Yahoo! on Wednesday announced that it has signed a deal to buy online advertising platform 5to1.

Yahoo! on Wednesday announced that it has signed a deal to buy online advertising platform 5to1.

The California-based Internet pioneer did not reveal financial terms of the acquisition.

"5to1's innovative platform and premium private marketplace will further enable Yahoo! to extend our leadership," said Wayne Powers, senior vice president of for Yahoo! in North America.

"5to1 provides additional access to publishers and unlocks the value of unsold inventory for premium brand advertisers."

US-based 5to1 launched in 2009 as a market for advertisers and website publishers when it comes to unsold supplies of premium ads.

Explore further: In Brief: Yahoo! to launch new advertising platform

Related Stories

Gannett to partner with Yahoo on local advertising

July 16, 2010

(AP) -- Gannett Co., the largest U.S. newspaper publisher, is partnering with Yahoo Inc. to sell local online advertising. It's a deal that could help Gannett boost revenue as its traditional print business declines.

Recommended for you

Dutch unveil giant vacuum to clean outside air

October 25, 2016

Dutch inventors Tuesday unveiled what they called the world's first giant outside air vacuum cleaner—a large purifying system intended to filter out toxic tiny particles from the atmosphere surrounding the machine.

3-D-printed organ-on-a-chip with integrated sensors

October 24, 2016

Harvard University researchers have made the first entirely 3D-printed organ-on-a-chip with integrated sensing. Built by a fully automated, digital manufacturing procedure, the 3D-printed heart-on-a-chip can be quickly fabricated ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.