Netflix video 'king' of US Internet traffic: study

May 17, 2011
Netflix headquarters in Los Gatos, California. Films and television shows streamed online by Netflix amount to nearly 30 percent of the content racing downstream on the US Internet during peak periods, according to a study released Tuesday.

Films and television shows streamed online by Netflix amount to nearly 30 percent of the content racing downstream on the US Internet during peak periods, according to a study released Tuesday.

" is now the undisputed bandwidth king of the Internet in North America," Canadian networking gear company Sandvine concluded in a Global Internet Phenomena Report.

"Subscribers have clearly embraced the Netflix , fundamentally altering the Internet landscape," the firm continued in its findings.

"Furthermore, the success of Netflix's expansion into Canada suggests that it is not a phenomenon localized to the United States."

Netflix expanded from the United States to Canada in September with the addition of a streaming online movie rental service in that country. Subscribers pay monthly fees to watch films or television show episodes.

In its most recent earnings figures, Netflix claimed to have 23.6 million subscribers, 800,000 of which were in Canada.

The bulk of Netflix shows were watched using videogame consoles or personal computers, according to Sandvine.

Explore further: Apple, Samsung lose ground in cooling tablet market

add to favorites email to friend print save as pdf

Related Stories

Amazon buys European movie rental service Lovefilm

Jan 20, 2011

(AP) -- Amazon.com Inc. is buying Lovefilm, a European movie rental service akin to Netflix Inc. The deal announced Thursday heralds Amazon's entrance into a market where Netflix doesn't yet do business, and it left analysts ...

NBC shows to stream on Netflix

Sep 27, 2010

Netflix has reached a deal with NBC Universal to put "Saturday Night Live," "30 Rock," "Friday Night Lights," "Battlestar Galactica," "Monk" and other TV shows on its online instant streaming service, the companies announced ...

Recommended for you

Nokia profits rise after sale of handset division

20 hours ago

(AP)—Telecommunications and wireless equipment maker Nokia Corp. saw its shares surge on Thursday after it reported higher profits and an improved earnings outlook in the wake of its sale to Microsoft of its troubled handset ...

Swiss drug maker Roche posts 7 percent profit drop

23 hours ago

(AP)—Swiss drugmaker Roche Holding AG on Thursday posted a net profit drop of 7 percent compared with a year ago, weighed down by a strong Swiss franc and charges from one of its diagnostic units.

Cheaper wireless plans cut into AT&T 2Q profit

Jul 23, 2014

(AP)—AT&T Inc. on Wednesday posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

LuckyBrandon
1 / 5 (1) May 17, 2011
all that shows is that they need to improve their buffering and caching capabilities because they are using entirely too much bandwidth
dilbert
not rated yet May 18, 2011
@LuckyBrandon - Netflix is using Amazon Cloud Services for their back-end. Any caching improvements would then likely have to come from Amazon, not Netflix.

http://techblog.n...-as.html
LuckyBrandon
1 / 5 (1) May 18, 2011
lol and the amazon cloud is being used to stage attacks on networks...dont think id want to mess with netflix in that case :)