Netflix video 'king' of US Internet traffic: study

May 17, 2011
Netflix headquarters in Los Gatos, California. Films and television shows streamed online by Netflix amount to nearly 30 percent of the content racing downstream on the US Internet during peak periods, according to a study released Tuesday.

Films and television shows streamed online by Netflix amount to nearly 30 percent of the content racing downstream on the US Internet during peak periods, according to a study released Tuesday.

" is now the undisputed bandwidth king of the Internet in North America," Canadian networking gear company Sandvine concluded in a Global Internet Phenomena Report.

"Subscribers have clearly embraced the Netflix , fundamentally altering the Internet landscape," the firm continued in its findings.

"Furthermore, the success of Netflix's expansion into Canada suggests that it is not a phenomenon localized to the United States."

Netflix expanded from the United States to Canada in September with the addition of a streaming online movie rental service in that country. Subscribers pay monthly fees to watch films or television show episodes.

In its most recent earnings figures, Netflix claimed to have 23.6 million subscribers, 800,000 of which were in Canada.

The bulk of Netflix shows were watched using videogame consoles or personal computers, according to Sandvine.

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1 / 5 (1) May 17, 2011
all that shows is that they need to improve their buffering and caching capabilities because they are using entirely too much bandwidth
not rated yet May 18, 2011
@LuckyBrandon - Netflix is using Amazon Cloud Services for their back-end. Any caching improvements would then likely have to come from Amazon, not Netflix.

1 / 5 (1) May 18, 2011
lol and the amazon cloud is being used to stage attacks on networks...dont think id want to mess with netflix in that case :)

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