Mobile advertisements rising in Asia

May 03, 2011
More advertisers are reaching out to buyers through their mobile phones, with growth in the Asia-Pacific region outpacing the global rate, international mobile ad network InMobi said Tuesday.

More advertisers are reaching out to buyers through their mobile phones, with growth in the Asia-Pacific region outpacing the global rate, international mobile ad network InMobi said Tuesday.

Advertisements on mobile phones reached 17.6 billion "impressions" in March this year, up 26 percent from just four months earlier, it said in a report. The increase was 21 percent globally during the same period, it added.

InMobi, which acts as a middleman between advertisers and , said the market was being driven by the phenomenal growth in smartphones, which now account for 22 percent of all mobile ads in the region.

Smartphone users usually get interactive advertisements while surfing the web or playing games on their high-tech devices.

This allows users, for example, to view different car models being advertised or even "meet" characters of the Pirates of the Caribbean 4 movie in a click.

"The continued growth of mobile in Asia highlights the opportunity for local, regional and global brands," said Atul Satija, InMobi's regional vice-president and managing director.

"The mobile phone screen is the primary screen for Internet use in Asia, a fact which will drive Asia to innovate in the mobile space potentially ahead of the world's most advanced media markets."

James Lamberti, vice president for global research and marketing at InMobi, said the introduction of the Android operating system to compete with Apple's iPhones "has significantly accelerated smartphone growth".

"With the increased focus on mobile from global publishers, advertisers and developers, the mobile experience has reached the next phase of its evolution," said Lamberti.

A joint study by InMobi and the Mobile Marketing Association reported that 80 percent of Asian mobile web users shop while on the move, buying products including music, movies, games and clothes.

Explore further: Alibaba surges in Wall Street debut (Update)

add to favorites email to friend print save as pdf

Related Stories

Smartphones seen driving travel bookings: Abacus

Feb 09, 2011

More people are set to book their travels while on the move due to a phenomenal rise in the number of smartphones, with Asia leading the way, a key industry player said Wednesday.

Asia to drive mobile broadband Internet access

Mar 26, 2009

Broadband-service providers will see their revenue from mobile services jump to 137 billion dollars worldwide by 2014, up 450 percent from 2008, a report said Thursday.

Recommended for you

Alibaba makes Wall Street debut

Sep 19, 2014

Alibaba made its long-awaited Wall Street debut Friday on the heels of a record stock offering that opens the door to global expansion for the Chinese online retail giant.

Alibaba IPO to boost employee fortunes to $8 bn

Sep 19, 2014

Employees of Chinese e-commerce giant Alibaba will see their fortunes swell to nearly $8 billion as the company prepares a massive US stock offering that could be valued at $25 billion.

Alibaba mega IPO caps founder Jack Ma success tale

Sep 19, 2014

When Jack Ma founded Alibaba 15 years ago he insisted the e-commerce venture should see itself as competing against Silicon Valley, not other Chinese companies. That bold ambition from a time when China was ...

User comments : 0