Canadians using smartphones for everything but talking

May 26, 2011
A boom in smartphone sales is changing how Canadians interact with each other as these devices are increasingly used for anything but talking to people, according to a survey Thursday.

A boom in smartphone sales is changing how Canadians interact with each other as these devices are increasingly used for anything but talking to people, according to a survey Thursday.

Three in 10 Canadians now own a Blackberry, or other smartphone (up 50 percent over last year) and they spend an astonishing 17.3 hours per week using their device, according to the Ipsos Reid online poll.

For the first time ever, however, the majority of smartphone usage, 54 percent, was for activities other than talking, the report said.

"For several years, smartphone growth was incremental at best, but in 2011, it's been exponential," said Steve Mossop of Ipsos Reid.

"A combination of device enhancements, Android (operating system), and the explosion of apps (applications) has resulted in a significant uptake of smartphones among Canadians to the point where usage levels are competing with and internet browsing in terms of hours spent."

The majority of smartphone users now take photos (70 percent), send or read email (70 percent), check the weather (52 percent), and send or receive text messages (52 percent) with their device.

Forty-eight percent of smartphone owners also use their devices to check .

"This phenomenon is transforming the way interact with each other and with brands," said Mossop, urging marketers to consider using to reach consumers.

The Ipsos Reid survey of 834 Canadian adults was conducted online and has an estimated margin of error of 3.39 percentage points.

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User comments : 2

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KingDWS
not rated yet May 26, 2011
Wonder if Canada having the worlds most expensive cell service has anything to do with it (and probably the worst customer service). Naaaah couldn't be that ;-]
suddenlyatomseverywhere
not rated yet May 29, 2011
Wonder if Canada having the worlds most expensive cell service has anything to do with it (and probably the worst customer service). Naaaah couldn't be that ;-]


At least telus has those delightfully high-contrast ads. My night vision hasn't been the same since they started that campaign.

Besides, messaging gives a record of what was said; drunk dialing is troublesome after 14-15 beers and you can't remember really what you did.

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