Pioneer to sell augmented reality navigation system for cars

May 10, 2011 by Katie Gatto weblog

( -- Virtual reality may take us to worlds that worlds that we have never been to before, but augmented reality can make the world that we already live in a better, or at least a more digital, place. It should be no surprise then that augmented reality technology is showing up everywhere, and being integrated with the technology we already use every day to make things easier or just more fun.

Pioneer has announced the creation of its new AVIC-VH09CS system. The AVIC-VH09CS is an in-dash that makes use of augmented reality in order to not only get you to where you are going, but keep you abreast of what is going on when you are on the road.

The AVIC-VH09CS system has, in addition to the functions found in a standard , has what is known as scouter mode. The scouter mode makes use of a windshield mounted camera to show you what is going on around the car, with a wider angle then you would get from drivers side view alone. The system then augments your view of the road by placing arrows on the lanes in order to help you follow directions.


If you have ever been faced with a multiple road junction with seven turns at the light and the vague directions "Turn right in 200 yards", then you can see how this can quickly become a lifesaver. The system is also able to identify common locations of landmarks and , to make using the kind of directions you might get from a friend easier to follow.

The Pioneer AVIC-VH09CS is expected to go on sale in later in May, It will retail for roughly $3,700.

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More information: Pioneer press release (Korean):

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User comments : 14

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not rated yet May 10, 2011
When the price fall dawn to 150$ I will buy it
4 / 5 (1) May 10, 2011
When the price fall dawn to 150$ I will buy it

Ditto. But DANG! This is awesome!
1 / 5 (1) May 10, 2011
There could be an issue with driver focus here, but it's a cool idea. It should be usefull for viewing the exact circumstances of an accident if it is able to record. That would be cool even if that's the only thing it did.

I heard a story on NPR in the past couple days about the possibility of the government installing tracking devices in cars to aid in traffic law enforcement. Something like this could tie directly into such an effort. I think it's a scary idea to have big brother tracking my movements, but I'm sure some people will like the idea.
3 / 5 (2) May 10, 2011
I think it's a scary idea to have big brother tracking my movements, but I'm sure some people will like the idea.

Scary for sure. Most people will be ripping them out of their cars, for sure, assuming the outrage at such a proposal isn't enough to stop it. It could never be implemented in a country where people value their freedom and privacy. I've got mobile app to track my path (privately) when I want or need to do that. No need to have the government do it for me.
5 / 5 (3) May 10, 2011
I am sure that before the government or car companies start to install devices to track cars and aide in law enforcement, we will see a "Rash" of "Car Jackings" That involve "Children".

Once the media highlight a few stories about someone's car getting stolen while their child was in the car, they rank the states in order by how many carjackings per year/person/etc, and they get the population good and scared, the public will DEMAND that these devices are installed on ALL cars.

It will become Patriotic to have one installed, and those who say they do not want them will be asked "What they have to hide" Implying that they are a criminal or planning on commiting a crime.. or that they are just plain unpatriotic and hate America.

This will get shoved down our throats just like all these other "Security" measures are.

1 / 5 (1) May 11, 2011
Most people will be ripping them out of their cars, for sure, assuming the outrage at such a proposal isn't enough to stop it

I heard another story related to this on the radio today. Insurance companies are offering rate discounts if customers allow the insurance company to track them on gps to watch for dangerous behavior. There are already a couple of insurance companies in Europe doing this, and at least one in the US is about to get started. There's your incentive for people not to tear these things out of their cars. That still doesn't allow the government to track you but it's just a small step from the insurance companies to the police. It will probably happen. Private companies already track people who use GPS phones for marketing purposes. I remember hearing something about facial recognition on public cameras. I wonder how many cameras at airports and such have FR software running on them?
1 / 5 (1) May 11, 2011
It's probalby just an inevitable product of modern information flow though. We can't expect to have access to this massive flow of information and not expect some of that information to be about us.

here's a thought: Imagine you have a place of interest like a terror training camp. You can tell when cell phones are in an area. You could technically command those phones to take pictures any time they are being used (because that's when they are likely to be pointed sideways). From that you could assemble a 3-D map of the area and use facial recognition on anybody you photograph. Then you could track the phones of anyone identified and assemble a record of everywhere they go and the people they meet. I'm sure the NSA has thought of this. With some of the high-res cameras on phones today you might even be able to read documents or computer monitors.

Or, you could use that idea to do google street view of just about the whole civilized world. Imagine that, a 3d model of the world.
1 / 5 (1) May 11, 2011
Here's another thought. If you combine gps phone records with facial recognition software on trafic cams then you can create a file with a photo for anybody with a gps phone. After that, you don't need the gps data any more. You could track movements based solely on facial recognition systems. Heck, Facebook has software that is practically capable of doing this already. My XBox Kinect has a facial recognition system that's fairly accurate, and I've seen smartphone apps that do it too. Anybody wanna place bets on whether the NSA uses Facebook to assemble name/face databases? It is publicly available info.

I can easily imagine cameras in the not-too-distant future that are wireless internet capable and can link up to name/face databases and tag people in your home photographs, adding the names to the metadata of the picture file. The same could be done with cameras that recognize places too, or have gps to automatically tag the location and date of the pictures.
not rated yet May 11, 2011

Yep. I avoid talking about these ideas in public... I'd hate to give some spook any more ideas than they already have. Not that I'm a big influence, but the less of one I am in that regard, the better.

There are so many sources of this type of information and it's growing exponentially as time goes on, even people that avoid technology like the plague will not be immune. Just showing up in the presence of all these always connected cameras gets you and your data automatically entered into these databases.

Speaking of facial recognition on street cams, I believe London has had this up and running for quite some time on a few thousand street cams and can track just about anyone walking around London by simply finding and tracking their face automatically. I've read several stories of many criminals getting caught due to the British facial recognition on their street cams.
not rated yet May 17, 2011
not rated yet May 17, 2011
Most people will be ripping them out of their cars, for sure, assuming the outrage at such a proposal isn't enough to stop it

I heard another story related to this on the radio today. Insurance companies are offering rate discounts if customers allow the insurance company to track them on gps to watch for dangerous behavior.

Since you've posted that, I've noticed a "Progressive" insurance TV Commercial offering discounts "if you install this device in your car", with "Flo" holding some unidentifiable "device" in her hands. No further explanation provided, but it's pretty clear it's a GPS logger.
not rated yet May 17, 2011
It also monitors acceleration and braking... basically, it tries to detect whether you're travelling in high traffic areas at peak times, if you have to slam the brakes a lot, or if you accelerate quickly, etc...
And all for a little bit of percentage off your insurance bill. My insurance company offers the same thing. It's completely optional, and they explained it very thoroughly what they look for, and what, exactly, they log.
Bottom line:
If you drive in rush hour traffic routinely, and/or like to hotdog around a bit when not in traffic, DON'T GET IT. Just like you can get a discount from it, the "bad" driving patterns can actually raise your premiums.
not rated yet May 19, 2011
Can you remove it and if so, is it detectable? I suppose someone could "work the system" by installing it and going for a Sunday drive, then take it off and "hot dog around".
not rated yet May 27, 2011
It just plugs into your OBDII port, the same one they use when inspecting your car.

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