Yahoo plans to keep search records for 18 months

Apr 18, 2011 By JOELLE TESSLER , AP Technology Writer

(AP) -- Yahoo plans to extend the amount of time it retains user search records to 18 months from 90 days. The company says it will consider keeping other types of information about its users for longer durations, too.

The new data retention policy marks an about-face for . In late 2008, the company became the first big to commit to "anonymizing" a wide range of user data after 90 days in most cases. Such data - including records of Web searches, page views and ad clicks - are used to personalize and target online advertising.

Yahoo anonymizes the data by stripping out portions of users' numeric Internet addresses, altering small tracking files known as "cookies" and deleting other potential personally identifiable information.

Explore further: Protecting our rights to privacy and digital dignity

0 shares

Related Stories

Recommended for you

Protecting our rights to privacy and digital dignity

59 minutes ago

How many of us read the terms and conditions when signing up to a social media account or downloading a new app? And does agreeing to these rules offer us any real protection from big business looking to ...

Twitter expands privacy on direct messages

16 hours ago

Twitter said Monday it was making it easier to take direct messages private, carving out a bigger space for targeted exchanges on the popular microblogging service.

DOJ, FBI acknowledge flawed testimony from unit

Apr 19, 2015

The Justice Department and FBI have formally acknowledged that nearly every examiner in the FBI Laboratory's microscopic hair comparison unit gave flawed testimony in almost all trials in which they offered evidence against ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.