White iPhone finally goes on sale

April 27, 2011
An Apple Inc. employee checks the iPhone 4 in San Francisco 2010. The long-awaited white model of the iPhone 4 is finally available, nearly a year behind schedule.

The long-awaited white model of the iPhone 4 is finally available, nearly a year behind schedule.

Apple said Wednesday that white iPhone 4s can be bought through Apple's online store starting Thursday or at Apple stores and authorized retailers.

Apple planned to begin selling the white iPhone along with the black model in June of last year but its release was repeatedly delayed by manufacturing challenges in a rare setback for the California gadget-maker.

"The white has finally arrived and it's beautiful," Apple's senior vice president of worldwide product marketing Philip Schiller said Wednesday.

"We appreciate everyone who has waited patiently while we've worked to get every detail right," Schiller said in a statement.

Apple said the white 4 will be available on Thursday in Austria, Australia, Belgium, Britain, Canada, China, the Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, the Netherlands, New Zealand, Norway, Singapore, , Spain, Switzerland, Sweden, Taiwan, Thailand and the United States.

sold 18.65 million iPhones last quarter, up 113 percent over a year ago.

Explore further: iPad global rollout to start in Australia, Japan, Europe

Related Stories

Apple sells more than 1.7M iPhones in 3 days

June 28, 2010

(AP) -- Apple Inc. said Monday that it sold more than 1.7 million units of its new iPhone model in the first three days, making it the most successful product launch in the company's history from the standpoint of sales.

Apple again delays white iPhone 4 debut

July 23, 2010

Apple said Friday it is postponing the launch of a white version of its new iPhone 4 smartphone to later this year, due to manufacturing problems, leaving customers with only a black option.

Recommended for you

Schlieren images reveal supersonic shock waves

August 27, 2015

NASA researchers in California are using a modern version of a 150-year-old German photography technique to capture images of shock waves created by supersonic airplanes. Over the past five years scientists from NASA's Armstrong ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

5 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

CSharpner
4.7 / 5 (3) Apr 27, 2011
I've never seen so much press given to the COLOR of a gadget. I'm not talking about this post, but the plethora of news articles over the last year about it. I'm amazed that anyone cares... AT ALL.
J-n
5 / 5 (1) Apr 27, 2011
I heard the white iphones are just the black ones covered in white-out.

I heard the white iphones come with a black silicone protective case.

I heard the white iphones charge you double for apps, the price you pay for exclusivity.

I heard the white iphones are expected to outsell all other apple products combined.

I heard the white iphones only work on the Cricket network.

I heard the white iphones unplug themselves at night and fight crime while you sleep.

I heard the white iphones will only tell steve jobs and apple and their subsidiaries and partners where you are every 30 sec instead of constantly like the black ones.

I heard the white iphones are actually made out of unicorn horn.

I heard the white iphones...
Prok
not rated yet Apr 27, 2011
I've never seen so much press given to the COLOR of a gadget. I'm not talking about this post, but the plethora of news articles over the last year about it. I'm amazed that anyone cares... AT ALL.


I remember similar hoopla about the Nintendo DS coming in color instead of the standard silver. Just an example. People are always concerned with the look of a gadget... >.>
Sanescience
not rated yet Apr 27, 2011
Wonder if the inside scoop will ever be known. I suspect it was held back for some re-engineering to address antenna so called "grip of death" and possibly some other esoteric tech issues that they wanted to put into a live test.
J-n
5 / 5 (2) Apr 27, 2011
Just an example. People are always concerned with the look of a gadget... >.>


Some folks might be concerned with the color or look of a gadget, but these articles may actually be the REASON we assume there is some sort of concern over these issues.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.