Facebook looks to strengthen media partnership

April 7, 2011

(AP) -- Facebook's chief operating officer says her fast-growing company is looking to strengthen its relationship with the news media.

Sheryl Sandberg told the American Society of News Editors on Thursday that the social network helped boost online traffic to media websites fourfold in the past year.

Facebook's "like" buttons have become ubiquitous in the year since they launched. sites, blogs and other outlets sometimes use the less enthusiastic "recommend," but the effect is the same - people share the stories with their friends on , and those friends click on the links to read the stories.

Sandberg says that engagement can help an industry looking for more ways to boost online traffic and revenue. She says Facebook can facilitate that by providing the technological tools to share content.

Explore further: Facebook COO nominated to Disney board

0 shares

Related Stories

Facebook COO nominated to Disney board

December 23, 2009

The Walt Disney Co. said Wednesday that Sheryl Sandberg, chief operating officer of Facebook, has been nominated to serve on the board of directors of the US media and entertainment giant.

MySpace deepens ties with rival Facebook

November 18, 2010

MySpace on Thursday began letting members tap into entertainment preferences expressed in Facebook profiles in a deepening of ties with the firm that snatched its social networking crown.

Facebook launches page for journalists

April 6, 2011

Facebook has launched a media resource page to help journalists use the social network as a reporting tool and better connect with their audience.

Recommended for you

World is embracing clean energy, professor says

February 1, 2016

Renewable, energy efficient and flexible electricity sources are being adopted by policy makers and investors across the globe and this is sign of optimism in the battle against climate change, a University of Exeter energy ...

Battery technology could charge up water desalination

February 4, 2016

The technology that charges batteries for electronic devices could provide fresh water from salty seas, says a new study by University of Illinois engineers. Electricity running through a salt water-filled battery draws the ...

Researchers find vulnerability in two-factor authentication

February 3, 2016

Two-factor authentication is a computer security measure used by major online service providers to protect the identify of users in the event of a password loss. The process is familiar: When a password is forgotten, the ...

World's first 'robot run' farm to open in Japan

February 1, 2016

A Japanese firm said Monday it would open the world's first fully automated farm with robots handling almost every step of the process, from watering seedlings to harvesting crops.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.