Australia proposes tough cigarette packaging rules

Apr 07, 2011 By KRISTEN GELINEAU , Associated Press

(AP) -- Tobacco companies in Australia will be forced to strip all logos from their cigarette packages and replace them with graphic images such as cancer-riddled mouths and sickly children under legislation unveiled Thursday - a move the government says will make Australia the world's toughest country on tobacco advertising.

The law would remove one of the tobacco companies' last methods of advertising by banning them from printing their logos, promotional text or colorful images on cigarette packs. Instead, brand names will be printed in a small, uniform font, and the packets will be a dull olive green - a color the government believes consumers will hate.

"This plain packaging legislation is a world first and sends a clear message that the glamour is gone - cigarette packs will now only show the death and disease that can come from smoking," Health Minister Nicola Roxon said in a statement. "The new packs have been designed to have the lowest appeal to and to make clear the terrible effects that smoking can have on your health."

have been fighting the legislation and threatening legal action since the government first announced its plan last year. The law would be phased in over six months, starting in January 2012.

The legality of the measure and whether it violates trademark laws is a matter of debate among experts. British American Tobacco, which produces several cigarette brands including Winfield, Dunhill and Benson, will probably launch legal action against the government over the legislation, spokesman Scott McIntyre said.

"What company would stand for having its brands, which are worth billions, taken away from them?" McIntyre said. "A large brewing company or fast certainly wouldn't and we're no different."

Explore further: How can we help patients overcome MRI anxiety?

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Britain considering plain cigarette packs

Nov 21, 2010

Tobacco companies could be forced to sell cigarettes in plain grey or brown packaging in Britain in an attempt to deter youngsters from taking up smoking, the health secretary suggested Sunday.

WHO: Get more graphic with smokers

May 29, 2009

(AP) -- Cigarette packages should include images of sickness and suffering caused by tobacco, along with written warnings, the World Health Organization said Friday.

Recommended for you

Chilean moms growing support for medical marijuana

3 hours ago

Paulina Bobadilla was beyond desperate. The drugs no longer stopped her daughter's epileptic seizures and the little girl had become so numb to pain, she would tear off her own fingernails and leave her small ...

Testosterone testing has increased in recent years

Nov 21, 2014

(HealthDay)—There has been a recent increase in the rate of testosterone testing, with more testing seen in men with comorbidities associated with hypogonadism, according to research published online Nov. ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.