Australia proposes tough cigarette packaging rules

Apr 07, 2011 By KRISTEN GELINEAU , Associated Press

(AP) -- Tobacco companies in Australia will be forced to strip all logos from their cigarette packages and replace them with graphic images such as cancer-riddled mouths and sickly children under legislation unveiled Thursday - a move the government says will make Australia the world's toughest country on tobacco advertising.

The law would remove one of the tobacco companies' last methods of advertising by banning them from printing their logos, promotional text or colorful images on cigarette packs. Instead, brand names will be printed in a small, uniform font, and the packets will be a dull olive green - a color the government believes consumers will hate.

"This plain packaging legislation is a world first and sends a clear message that the glamour is gone - cigarette packs will now only show the death and disease that can come from smoking," Health Minister Nicola Roxon said in a statement. "The new packs have been designed to have the lowest appeal to and to make clear the terrible effects that smoking can have on your health."

have been fighting the legislation and threatening legal action since the government first announced its plan last year. The law would be phased in over six months, starting in January 2012.

The legality of the measure and whether it violates trademark laws is a matter of debate among experts. British American Tobacco, which produces several cigarette brands including Winfield, Dunhill and Benson, will probably launch legal action against the government over the legislation, spokesman Scott McIntyre said.

"What company would stand for having its brands, which are worth billions, taken away from them?" McIntyre said. "A large brewing company or fast certainly wouldn't and we're no different."

Explore further: New smartphone app can detect newborn jaundice in minutes

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Britain considering plain cigarette packs

Nov 21, 2010

Tobacco companies could be forced to sell cigarettes in plain grey or brown packaging in Britain in an attempt to deter youngsters from taking up smoking, the health secretary suggested Sunday.

WHO: Get more graphic with smokers

May 29, 2009

(AP) -- Cigarette packages should include images of sickness and suffering caused by tobacco, along with written warnings, the World Health Organization said Friday.

Recommended for you

Influence of migration on health

2 hours ago

Migration has a significant influence on the health sector, including in Austria. The healthcare sector faces challenges due to migrants' different social status, background and gender, as Christine Binder-Fritz ...

Uruguay begins registering marijuana growers

9 hours ago

Just a handful of people had registered by midday Wednesday to be private growers of marijuana in Uruguay, the first country to fully legalize the production, sale and distribution of the drug.

Tracking spending among the commercially insured

20 hours ago

Recent growth in health care spending for commercially insured individuals is due primarily to increases in prices for medical services, rather than increased use, according to a new study led by researchers at The Dartmouth ...

User comments : 0