US video game sales up 3 percent in February

Mar 11, 2011
A Japanese customer (R) purchases the Microsoft Xbox 360 Kinect in Tokyo in 2010. Industry tracker NPD Group on Thursday reported that US videogame sales rose in February as people snatched up consoles and hot accessories such as Kinect for Xbox 360.

U.S. retail sales of video-game hardware, software and accessories edged up 3 percent in February compared with the same month last year, helped in part by strong sales of Microsoft Corp.'s Xbox 360 game system and Kinect motion-sensing controller.

Market researcher NPD Group said Thursday $1.36 billion was spent on video games, consoles, portable devices and accessories in February, compared with $1.33 billion in February 2010.

In dollars, sales of game consoles and accessories both posted solid increases from a year ago. NPD said the Xbox 360 had its best non-holiday-season month ever, and bundled sales of the console and Kinect helped push up average selling prices among console hardware. The exception: portable video-game devices, which saw sales plunge 27 percent in February as shoppers anticipate Nintendo's new portable 3DS.

Accessories include add-ons such as the Kinect, but also "points cards" that game players can use to buy new game content or use as virtual currency in games. NPD analyst Anita Frazier said points cards made up 22 percent of accessory sales in February - about $57 million, a 52 percent increase from a year earlier.

Sales of software - the video games themselves - for consoles, portables and personal computers slipped 8 percent. NPD does not include game downloads in its monthly sales data, so the numbers can show a decline even if more people are playing games.

"Full game and add-on content digital downloads, social network gaming, and consumer purchases of are some of the areas where we've seen the greatest percentage growth over last year," Frazier said in a statement.

"Call of Duty: Black Ops" from Activision Blizzard Inc. was the No. 1 game in February, and NPD group calls it the best-selling game ever. "Marvel vs. Capcom 3: Fate of Two Worlds" from Capcom USA, which went on sale in February, was the second-best-selling game, followed by "Just Dance 2" for the , from Ubisoft.

Looking ahead, Frazier noted that Easter falls in late April this year, and she expects to count holiday-related sales in April's report. Last year, Easter was much earlier and holiday-related sales were mostly counted in March.

Explore further: News Corp. to buy Move Inc. for about $950 million

not rated yet
add to favorites email to friend print save as pdf

Related Stories

US sales of video game content flat in 2010

Jan 14, 2011

(AP) -- U.S. retail sales of new video games dropped in 2010, but revenue from mobile game "apps" and other new formats helped keep the total amount spent on video game content unchanged from a year ago, according to market ...

US video game sales rise 8 percent in November

Dec 10, 2010

(AP) -- U.S. video game sales in November rose 8 percent from a year ago to $2.99 billion, helped by Microsoft Corp.'s new motion-detecting controller, Kinect, and hot sales of the first-person shooter "Call of Duty: Black ...

October video game retail sales slide 4 percent

Nov 17, 2010

(AP) -- U.S. retail sales of video game hardware, software and accessories slipped 4 percent in October as demand for most gaming consoles declined from a year earlier, according to data from market researcher NPD Group.

March video game retail sales climb 6 percent

Apr 15, 2010

(AP) -- After a rocky 2009 followed by two months of double-digit declines, U.S. retail sales of video game software, hardware and accessories finally saw an uptick in March.

March video game sales slump more than expected

Apr 17, 2009

(AP) -- U.S. video game sales slumped more than expected in March and were flat in the first quarter when compared with a year earlier - hurt by the recession, a shift in the Easter calendar and fewer big game launches.

Recommended for you

Microsoft to tap $2-trillion Indian cloud market

3 hours ago

Microsoft announced plans Tuesday to offer its commercial cloud services from Indian data centres as it seeks to tap what it calls a $2-trillion market in the country where Internet use is growing rapidly.

Canada demands Google, Netflix data, sets deadline

8 hours ago

Canada's broadcast regulator on Monday gave American companies Google and Netflix a three-day deadline to turn over subscriber data or have their testimony expunged from a major public hearing, media reported.

User comments : 0